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2012 Bronze Award: Cleaning & Restoration – November/December 2011

January 12, 2013 By admin

Commemoration/Tribute

Judge’s Comments: As associations, we are indebted to our long-time contributors who have dedicated their lives mastering the industry in which they work and educating colleagues and up-and-comers along the way. Ms. Patti Harman, Editor-in-Chief of Cleaning & Restoration, wrote in her Commentary for this special tribute to Martin King, that she had hoped “this tribute expresses our heartfelt thanks and admiration for the impact he [King] has had on so many.” With touching imagery, and pages of personal messages throughout, we would say, Ms. Harman, you’ve nailed it.

Entrant Details
Restoration Industry Association
Cleaning & Restoration – November/December 2011
Contact: Ms. Patricia Harman

Credited Vendors & Partners
The YGS Group, Communications Firm
Lori Racey, lori.racey@theygsgroup.com

Filed Under: 2012, Bronze, Commemoration / Tribute

2012 Bronze Award: 2012 AWSP Principals’ Conference Program

January 12, 2013 By admin

Convention Program

Judge’s Comments: Fantastic cover that was well-integrated into the welcome letter. Cover’s colors were smartly used to guide users through the program

Entrant Details
Association of Washington School Principals
2012 AWSP Principals’ Conference Program
Contact: Ms. Linda Farmer

Filed Under: 2012, Bronze, Convention Program

2012 Bronze Award: 2012 IFT Annual Meeting & Food Expo Attendee Promotion Campaign

January 12, 2013 By admin

Convention Promotion Package

Judge’s Comments: The use of food in the execution of the brochure graphics pops off the page AND their use as card symbols (diamond, club, etc) is a playful take on the event’s location

Entrant Details
Institute of Food Technologists
2012 IFT Annual Meeting & Food Expo Attendee Promotion Campaign
Contact: Ms. Jennifer London

Credited Vendors & Partners
LEC Ltd., Communications Firm
Amanda Onyon, amanda.onyon@lecltd.com

Filed Under: 2012, Bronze, Convention Promotion Package

2012 Bronze Award: Last Word – April 24, 2012

January 12, 2013 By admin

Daily or Weekly Communication

Judge’s Comments: American Council of Engineering Companies’ Last Word is full of news-oriented content with clear connections to membership interests. Regular charts, photos, and features pass along information in a mostly-graphic way. Photo captions convey almost as much detail as the stories themselves. The April 2012 issue was particularly robust, because it contained post-conference coverage.

Entrant Details
American Council of Engineering Companies
Last Word – April 24, 2012
Contact: Ms. Daisy Nappier

Credited Vendors & Partners
Potomac Digitek, Web Technology Company
Paul Finkel, paul@podi.com

Filed Under: 2012, Bronze, Daily or Weekly Communication

2012 Bronze Award: PMA “Member Stories” Campaign

January 12, 2013 By admin

Direct Marketing Piece/Promotion

Judge’s Comments: Over the years many entrants have tried the “Washington angle” for their group often end up in the weeds. This is a great exception; The PMA  brochure’s writing is clear and to the point; The information about the PMA has a human interest story. This story telling is really very strong and permits key points to be naturally introduced into the this entrant; The layout is easy to follow and designed to be read as a headline and a topic sentence without loss of understanding; QR codes and a special pma.com/memberstories provide quick ways to get the details across to members and non-members.

Entrant Details
Produce Marketing Association
PMA “Member Stories” Campaign
Contact: Ms. Kelly Koczak McCurdy

Filed Under: 2012, Bronze, Direct Marketing Piece/Promotion

2012 Bronze Award: APHON/PBMTC Foundations of Pediatric Hematopoietic Progenitor Cell Transplantation: A Core Curriculum

January 12, 2013 By admin

Educational Program

Judge’s Comments: The HPCT Core Curriculum Program is impressive in both its depth and tools provided for its instructors. The full course composed of 24 modules is provided on a thumb drive for easy access and portability. I was particularly pleased to see that notes for the potential instructor and evaluation tracking forms were provided. These additions make it easier to educate across multiple audiences and measure effectiveness of the training.

Entrant Details
Association of Pediatric Hematology/Oncology Nurses
APHON/PBMTC Foundations of Pediatric Hematopoietic Progenitor Cell Transplantation: A Core Curriculum
Contact: Mr. Dave Bergeson

Filed Under: 2012, Bronze, Educational Program

2012 Bronze Award: 2013 Distribution Management Conference and Technology Expo Exhibitor Prospectus

January 12, 2013 By admin

Exhibitor Sales Kit

Judge’s Comments: The size, color scheme and quality of the HDMA Exhibitor Prospectus seemed, as one judge put it, “friendly”.  From the first page through the last, including the exhibit hall map, this delivers the message  “act now, this will sell out.”

Entrant Details
Healthcare Distribution Management Association
2013 Distribution Management Conference and Technology Expo Exhibitor Prospectus
Contact: Ms. Christine Rossini

Filed Under: 2012, Bronze, Exhibitor Sales Kit

2012 Bronze Award: 2012 ILMA Membership Directory

January 12, 2013 By admin

Membership Directory

Judge’s Comments: The Independent Lubricant Manufacturers Association Membership Directory 2012 is a well organized directory with tabbed browsing and a very effective layout.

Entrant Details
ILMA
2012 ILMA Membership Directory
Contact: Mr. Jay Covert

Filed Under: 2012, Bronze, Membership Directory

2012 Bronze Award: IFT Membership Recruitment Campaign

January 12, 2013 By admin

Membership Promotion Kit or Campaign

Judge’s Comments: IFT Membership Recruitment Campaign demonstrates a nice media mix through direct mail and email. The pieces are informative and nicely communicate the value of IFT membership. The theme is carried throughout the pieces consistently and effectively. The images are crisp and creative, clearly representing the audience. Nicely done!

Entrant Details
Institute of Food Technologists
IFT Membership Recruitment Campaign
Contact: Ms. Jennifer London

Filed Under: 2012, Bronze, Membership Promotion Kit or Campaign

2012 Bronze Award: AWSP’s Principal Matters e-Newsletter

January 12, 2013 By admin

Monthly Newsletter or Communication

Judge’s Comments: Clean graphics and appropriate tone are the hallmarks of  the Association of Washington School Principal’s (AWSP) Principal Matters e-newsletter. There’s a smart table of contents to draw readers in, and the stories are brief, well-written, and include links to resources.

Entrant Details
Association of Washington School Principals
AWSP’s Principal Matters e-Newsletter
Contact: Ms. Linda Farmer

Filed Under: 2012, Bronze, Monthly Newsletter/Communication
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