Contest Background — Association TRENDS All-Media Winners Gallery

2011 Gold Award: “Know Your Customer” – FMI2012 Digital Exhibitor Prospectus

January 20, 2012 By admin

Exhibitor Sales Kit

Judge’s Comments: The cover of the FMI Exhibitor Sales Kit would immediately entice me to open it. Once opened, you’re presented with clean and simple reasons to attend their conference. The “Know Your Customer” theme is cleverly carried through using UPC codes before unveiling the people behind. The colors attract attention without being distracting. The stats, charts and testimonials make a clear case for why someone should invest in this show.

Entrant Details
Food Marketing Institute in partnership with Fixation Marketing
“Know Your Customer” – FMI2012 Digital Exhibitor Prospectus
Contact: Ms. Yasmine Kuttab

Filed Under: 2011, Exhibitor Sales Kit, Gold

2011 Silver Awards: ISA Exhibitor Prospectus

January 20, 2012 By admin

Exhibitor Sales Kit

Judge’s Comments: One would expect the International Sign Assn to know how to grab someone’s attention and they do with their exhibitor sales kit. The eye catching layout and design would stand out in your morning stack of mail. After grabbing your attention, each flap you open unveils another reason you should exhibit at their conference with testimonials, numbers, and three simple goals which would entice any business. Uncomplicated and direct, their piece would influence the decision maker in the first minute.

Entrant Details
International Sign Association in partnership with CSG Creative
ISA Exhibitor Prospectus
Contact: Megan Hall

Credited Vendors & Partners
DigiLink, Printer Company
Dennis Morgan, dmorgan@digilink-inc.com

Filed Under: 2011, Exhibitor Sales Kit, Silver

2011 Bronze Award: American Society of Hand Therapists 34 Annual Meeting Exhibitor and Support Prospectus

January 20, 2012 By admin

Exhibitor Sales Kit

Judge’s Comments: The ASHT Exhibitor & Supporter Prospectus feels authentically Nashville, beautifully tying together the mission of the association and annual meeting venue. The photos reinforce the focus of ASHT and draw the reader in to the piece. The information is accessible to people who are not aware of the ASHT yet still informative on why veteran exhibitors should attend.

Entrant Details
American Society of Hand Therapists in partnership with Association Headquart
American Society of Hand Therapists 34 Annual Meeting Exhibitor and Support Prospectus
Contact: Ms. Jenelle Rittenhouse

Filed Under: 2011, Bronze, Exhibitor Sales Kit

2011 Gold Award: 2011 Asphalt Institute Membership Directory

January 20, 2012 By admin

Membership Directory

Judge’s Comments: The gold winner employed extra durable, no fingerprint stock and rounded tabs to accommodate heavy usage. The design is eye-catching and clean while simultaneously incorporating a clever motif to convey the organization’s emphasis on service to its members. Advertising was limited to internal programs and services, giving it a less cluttered look and feel and highlighting the organization’s relevance within the industry.

Entrant Details
Asphalt Institute
2011 Asphalt Institute Membership Directory
Contact: Mr. Brian Clark

Credited Vendors & Partners
Copy Express, Printer Company
Lea Howard, lea@copyexpresslex.com

Filed Under: 2011, Gold, Membership Directory

2011 Silver Award: Catholic Cemetery Conference 2011 Member & Resource Directory

January 20, 2012 By admin

Membership Directory

Judge’s Comments: The second place entry also utilized sturdy binding and quality paper stock. The piece is well-organized and includes a user-friendly tabbed section, professional-looking graphics and photography, and additional relevant information for and about the industry and its leaders.

Entrant Details
Catholic Cemetery Conference in partnership with Documation LLC
Catholic Cemetery Conference 2011 Member & Resource Directory
Contact: Deb Schaaf

Filed Under: 2011, Membership Directory, Silver

2011 Gold Award: ISSA Promise Kit

January 20, 2012 By admin

Membership Promotion Kit or Campaign

Judge’s Comments: The ISSA Promise Kit is amazing! The membership welcome kit provides all of the key information new members of ISSA need to become involved with the organization and to help achieve higher revenues at their company. The blue box is the complete package because it not only provides the usual information; members receive a USB drive pre-load with detailed content, an ISSA pin, access to further resources through QR codes, brochures to give to their clients, etc. The design is crisp and exudes who the association represents — the commercial cleaning industry. ISSA clearly understands their audience and how to best communicate with them. The content is easily accessible. Overall, the ISSA Promise Kit welcomes new members with excitement and in style. Very clever. Wish all associations had the budget to implement something similar!

Entrant Details
ISSA
ISSA Promise Kit
Contact: Ms. Dianna Steinbach

Credited Vendors & Partners
Cows In Trees, Communications Firm
Brian Scobee, bscobee@cowsintrees.com

Filed Under: 2011, Gold, Membership Promotion Kit or Campaign

2011 Silver Award: The Members Guide

January 20, 2012 By admin

Membership Promotion Kit or Campaign

Judge’s Comments: The PCI Members Guide is the perfect piece for new members. It’s a piece we would want to receive when joining an organization. The information is presented clearly and takes the new member through everything PCI. Like the inclusion of the statistics, upcoming programs, committees, and the list of PCI experts, which includes contact information for both staff and members. The design is crisp and clean and ideal for this audience. The double business card slots are a nice touch! The PCI Members Guide is a well thought-out piece with strong writing and content, presented consistently and effectively.

Entrant Details
PCI
The Members Guide
Contact: Mr. Steven Cline

Filed Under: 2011, Membership Promotion Kit or Campaign, Silver

2011 Bronze Award: Step Up Your Cancer Program

January 20, 2012 By admin

Membership Promotion Kit or Campaign

Judge’s Comments: Step Up Your Cancer Program is an informative and easily accessible membership recruitment brochure. The tabs enable the member prospect to quickly flip to the information they are most interested in learning more about. Information is clearly presented and organized. The theme is carried throughout the brochure consistently and effectively. Like the use of both graphics and photos of members. Nicely done!

Entrant Details
Association of Community Cancer Centers in partnership with GRAPHEK
Step Up Your Cancer Program
Contact: Ms. Ellen Kim

Filed Under: 2011, Bronze, Membership Promotion Kit or Campaign

2011 Gold Award: Residential Update

January 20, 2012 By admin

Monthly Newsletter or Communication

Judge’s Comments: The Appraisal Institute’s Residential Update combines industry best practices into a stellar e-newsletter. The design is crisp, with judicious use of colorful graphics. The content is concise, shows an insider source’s knowledge of the target audience without resorting to jargon, and uses smart summaries to draw readers into stories of interest. The navigation is user-friendly, offering a table of contents that’s divided by topical categories and a one-click option for those who prefer a print-friendly version instead. Website visitors can read the issue sequentially or select individual stories. Each issue also contains economic indicator charts that are sure to draw high repeat open rates.

Entrant Details
Appraisal Institute
Residential Update
Contact: Stephanie Liverani

Filed Under: 2011, Gold, Monthly Newsletter/Communication

2011 Silver Award: SLAS The Lab Man Podcast Series

January 20, 2012 By admin

Monthly Newsletter or Communication

Judge’s Comments: The Lab Man Podcast Series utilizes wry humor, personal opinion, and science to entice members to listen to the Society for Laboratory Automation and Screening’s brief monthly programs. From the fun sound effects at the beginning and end of each podcast, to the slightly monotone delivery that reinforces stereotypes of scientists, to the association marketing messages that are delivered as personal opinion, the monthly audio offerings don’t miss a beat. There are also complementary blog posts that match up to each podcast, but often offer slightly different content than the podcasts themselves.

Entrant Details
Society for Laboratory Automation and Screening
SLAS The Lab Man Podcast Series
Contact: Ms. Lynn Valastyan

Filed Under: 2011, Monthly Newsletter/Communication, Silver