
Mastering Omnichannel Donor Engagement to Maximize Impact Recording
Members and donors interact with organizations across more channels than ever, and they expect seamless, personalized experiences across every engagement point. To drive value, amplify efforts, and foster loyalty, organizations need to adopt a cohesive omni-channel approach that meets their members where they are.
Join us as we dive into creating an omni-channel engagement strategy that drives impact for your unique audience. Learn how to tailor your strategy to your audience, identify the most effective engagement channels, infuse your branding into engagement points to create memorable experiences, and understand how to track and leverage engagement to make data-driven decisions. Plus hear how top brands have created effective omni-channel experiences and explore how to use AI to amplify your efforts.
Learning Objectives:
- Understanding the Modern Member Experience: Gain insights into today’s donor expectations to better tailor your engagement strategy.
- How to Create a Unified Donor Journey: Discover practical steps to ensure your donors feel connected across every engagement channel.
- Donor-Centric Strategies: Tailor your approach to fit the unique preferences and behaviors of your supporters.
- Maximizing Channel Effectiveness: Identify the best channels to engage your audience and create memorable, branded interactions.
- Data-Driven Decision-Making: Learn how to track donor engagement and leverage data insights to refine your strategy.
- The Power of AI: Explore how cutting-edge AI tools can help you uncover hidden opportunities, predict donor behavior, and amplify your efforts.
Click here to download the recording of Mastering Omnichannel Donor Engagement to Maximize Impact.
Looking to amplify your impact with AI but don’t know where to start? Check out CDS Global’s ultimate AI Implementation Guide for Nonprofits. This checklist walks you through each phase of implementation with questions to help you assess your organization’s readiness every step of the way.
Speaker Information:
Erin Westergaard,
Global VP of Sales & Marketing – CDS Global
With over 15 years of experience assisting some of the top nonprofits and recurring revenue organizations, Erin Westergaard specializes in driving market expansion, revenue growth, and member acquisition. Currently serving as the Global VP of Sales & Marketing for CDS Global, Erin’s approach leverages her skills in strategic planning, cross-functional leadership, and data-driven decision making to transform your vision into actionable strategies. She believes growth is at the cornerstone of creating value, building relationships, and driving innovation. If you’re looking for a partner to drive transformative growth and unlock new potential in your organization, connect with Erin today – she is always open to sit down and discuss industry trends, swap insights, and explore opportunities for collaboration.
CDS Global
CDS Global, a subsidiary of Hearst Corporation, has been the brand behind world-class brands for more than 50 years. Since founding in 1972, CDS Global has been innovating how organizations manage and optimize their recurring revenue streams. The only provider in the market to successfully handle every, single, touchpoint across the entire customer journey for online and offline channels, allowing businesses to meet their consumers where they are, deliver authentic brand experiences, and buying experiences that increase revenue.
