Member-Centered Advocacy: How to Co-Create Video Content to Advance Your Mission

Product ID: 18349

Webinar • Tuesday, July 19, 2022 • 2:00-3:00 p.m. ET | Qualifies for 1 CAE Credit 


As an advocacy professional, you know that the most-effective initiatives put real people and authentic stories front and center.

Now, advances in technology make it surprisingly easy—and affordable—to put this strategy to work for your own advocacy efforts. In fact, with just a few pointers, you and your entire advocacy team can begin to create and share powerful video content to advance your mission.

This TRENDS webinar can help fast-track your success.

Register now for Member-Centered Advocacy: How to Co-create Video Content to Advance Your Mission.

In this one-hour webinar, member-engagement strategist Michael Hoffman shows advocacy professionals how to gather, manage and share authentic user-generated video to amplify impact—and accelerate results.

Video interviews with advocacy leaders. Organizations like the California Primary Care Associations, National Hemophilia Foundation and the Alzheimer’s association offer real-world guidance on implementing member-centered advocacy. You can also ask your specific questions.

Reserve your space now to learn how to use your members’ voices and stories to strengthen advocacy efforts, including:

  • How advocacy leaders are increasing their success through user-generated content
  • Opportunities to infuse this strategy into your own outreach
  • A process you can use to co-create the video content you need with members —anytime and anywhere
  • Best practices for sharing and repurposing video content across channels
  • How to measure impact and optimize for the future

You’ll come away from this webinar ready to turn “real-people” videos into powerful new visibility and engagement with your mission.

Register now for Member-Centered Advocacy: How to Co-create Video Content to Advance Your Mission.

Meet Your Webinar Leaders

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.


Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Director of Advocacy
  • Vice President of Advocacy
  • Associate Director of Advocacy

CAE Credits: All live webinar attendees are eligible for 1 credit hour. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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To order by phone, call 1-888-265-0600.

Please Note: CAE and CPE credit can be earned for attending the live webinar only.