Post Pandemic Member Recruitment Strategies and Execution Plan

Product ID: 18381

Webinar • Thursday, June 16, 2022 • 2:00-3:00 p.m. ET | Qualifies for 1 CAE Credit 


The pandemic dramatically reshaped what your prospective members need, expect and value. Has your recruitment campaign kept pace?

This summer gives you the breathing space to reevaluate everything from your strategy and messaging to new ideas for using assets like data and “champions” to reach the right people at the right time.

This new TRENDS webinar shows you how to make big improvements—even with a limited budget.

Register now for Post-pandemic Member Recruitment: Strategies and Execution.

In this one-hour webinar, seasoned membership recruitment and retention professional Lia Zegeye helps you reevaluate membership growth strategies in terms of today’s “new normal.” You’ll learn how to deploy a robust and relevant recruitment campaign—on even a small budget.

ROI you can see right away.  You’ll explore how the pandemic has changed member recruitment. You’ll also discover strategies for responding to what members want now.   Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how to deploy a robust post-pandemic member recruitment campaign, including how to:

  • Reevaluate your value proposition
  • Apply creative new ideas for increasing membership 
  • Identify—and use—your champions in a recruitment campaign
  • Develop and deploy the right message at the right time
  • New ways to use data in your outreach campaign

Remember, it doesn’t have to take a big budget create a successful membership recruitment campaign. You’ll come away from this webinar ready to build new program that aligns with how the pandemic has changed your members and recruitment.

Register now for Post-pandemic Member Recruitment: Strategies and Execution.

Meet Your Webinar Leaders

Lia Zegeye joined the American Bus Association (ABA) in September 2018 as the Senior Director of Membership, where she is currently responsible for leading and managing all membership-related activities including retention, growth, committee/council engagement, vendor relations and membership database activities.
A seasoned membership recruitment and retention professional, Lia came to ABA from the Auto Care Association, where she continually advanced and took on more responsibility during her decade of tenure at the association.
Ultimately, leading and overseeing all membership related activities.

In 2017, Lia was recognized as one of the 2017 Association Innovators in the Greater Washington area. An active member of ASAE, she currently serves as the chair for ASAE’s Membership Professionals Advisory Council (MPAC). Lia holds a B.A. in Economics and M.S. in non-profit and Association Management.

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Association Executives
  • Vice Presidents of Membership
  • Directors
  • Managers

CAE Credits: All live webinar attendees are eligible for 1 credit hour. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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To order by phone, call 1-888-265-0600.

Please Note: CAE and CPE credit can be earned for attending the live webinar only.