TRENDS Blog

Insights and quick tips for association and nonprofit professionals.

Tech from the Top; Why Innovation Matters in the C-Suite

Technology is rapidly changing. In the nonprofit sector, ignoring these changes is no longer an option and C-Suite executives must be leading the charge with their implementation.

In May of this year, Danny Chrichton published “Technical Ignorance is Not Leadership” on techcrunch.com, an online publisher of tech industry news. Chrichton focused on what new technology means for CEO’s, senators, and other leaders in the public and private sectors of professional America.

“There isn’t a company today that can survive without technical leadership in the C-suite, and yet, we still see an astonishing lack of awareness about the internet and its potential from corporate executives.”

There’s no doubt that new technologies have the possibility to be beneficial when implemented in our associations and nonprofits, but so often the buck stops there. “Decisions are only as good as the implementation that results,” writes Crichton. So, how do we implement?

Association TRENDS created EMERGENT for just this reason. If associations could only see how their peers were using new technologies, they would become more attainable to the universal benefit of the entire community. EMERGENT is taking place on October 2nd in Washington D.C. Attendees will hear real-life examples of emerging technologies being implemented at associations across the nation. AI, machine learning, virtual reality; these can be used in the nonprofit world and our lineup of proficient speakers can show you how.

“Changing times require adaptable leaders, and today those leaders need tech literacy just as much as our grade-school children do. It’s the only way leadership can move forward today.”

So, join us on October 2nd, and let’s start moving forward through education, collaboration, and community. Register to attend EMERGENT today!

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