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America's favorite condiments take on ethnic flair: Specialty Food Association
Anecdotally, there will be a spike in America’s favorite condiments at July 4, such as mustard, ketchup and barbecue sauce, and these staples of the barbecue and picnic season increasingly are taking on an ethnic twist.
Louise Kramer, communications director for the Specialty Food Association, points to the winners of its Sofi Awards of 2015, the top specialty food winners announced at the recent Summer Fancy Food Show, as indicative of America’s expanding condiment palate.
SFA members offer “a lot of creativity” when it comes to updated versions of traditional toppings, what Kramer calls an “ethnic mash-up.” For instance, the Sofi winner in the condiment category is Sir Kensington’s spiced ketchup. She also notes ketchups are now offered with sriracha and Korean flavorings, as well as an Indian version with curry flavoring. There’s even a sriracha mayonnaise now on the market. Other Sofi winners you might want to add to your July 4 picnic or barbecue: cracked sesame miso salad dressing, kiwi lime salsa verde and sweet chili chickpea chips.
“These are new efforts to create small businesses’ food to rival” the bigger companies, Kramer said.
According to SFA, condiments are the seventh-top category in specialty food, earning $1.7 billion in sales in 2014, a 12.1 percent increase from 2012. Condiments represent a 3.4 percent share of the specialty food market. Details: www.specialtyfood.com.
Association TRENDS is closed for the July 4 break. There is no July 2, 2015 issue. We will return on July 7. We wish you all a happy and safe Fourth of July!