As with email appeals, for the first time in five years, we see an increase in direct mail appeal frequency, according to the 2015 Nonprofit Communications Trends Report. 36 percent of nonprofits will send a direct mail appeal at least quarterly (28 percent in 2014). 31 percent will send direct mail appeals twice a year, up from 29 percent in 2014. 27 percent will send quarterly direct mail appeals, up from 21 percent in 2014. 7 percent will send monthly direct mail appeals, up from 5 percent in 2014. 14 percent will send direct mail appeals only once a year, down from 20 percent in 2014. 12 percent of nonprofits don’t plan to send print appeals in 2015, down from 15 percent in 2014. Details: www.NonprofitMarketingGuide.com.
LSU Alumni Association, Elaine Marshall, National Association of Secretaries of State, Kate Brown, Bruce Josten, National Association of Chain Drug Stores, Philanthropy Outlook, National Association of State Procurement, ASAE and more, including Supplier News