4 Steps to Winning the Championship of Member Engagement
Every association leader has their eye on the prize: achieving long-term stability and revenue growth through member engagement. If you think of your members as your team, the pathway to winning becomes clearer. From analyzing past performance and assessing skills to creating actionable development plans, your association can guide and engage members throughout their career journey.
Download the recording to learn how to leverage data, machine learning, and AI to create personalized experiences that boost member loyalty. Discover a game-changing strategy that will transform your association into an indispensable resource for your members’ professional growth.
Learning Objectives:
- Examine why member engagement is crucial for association growth.
- Understand how your association’s data is key to designing and implementing engagement programs.
- Follow the 4 steps to Winning the Championship of member engagement:
- Step 1: Study the Game Tapes. Analyze member journey data to benchmark and identify areas to improve member interaction rates. Understand what people are doing today.
- Step 2: Create Your Playbook: Use knowledge management to identify what you have to offer your members. Create relationships between your body of knowledge and the resources you create for your members.
- Step 3: Set the Drills to Enhance Their Skills. Why you should assess individuals and teams to see what skills and knowledge they need; fill in the gaps with adaptive and personalized training; continue to guide and engage based on data.
- Step 4: Modify the Game Plan: Review and update what you provide to members. Use data to identify what’s not working, then find ways to adapt and improve in the future.
Click here to download the recording of 4 Steps to Winning the Championship of Member Engagement.
