TRENDS Blog

Insights and quick tips for association and nonprofit professionals.

Announcing the 2017 All-Media Contest Winners

The 2017 All-Media Contest brought in hundreds of entries from associations all across America. With 23 categories to choose from, associations’ submitted their best advertising media kits, annual reports, convention programs, books, apps, podcasts, and more. Association TRENDS was blown away by all the unique, creative, and important work our associations are doing. Our panel of experts chose the top three association entries for each category. The list of our winners below is in no particular order.  The bronze, silver, and gold allocations will be announced live and honored at the Salute to Excellence in Washington DC, on March 1st, 2018.

Advertising Media Kit

The YGS Group; AGA Mini Kit
North American Veterinary Community (NAVC); VetFolio Media Kit
Association of Diving Contractors International in partnership with Naylor Association Solutions; ADCI 2018 Media Guide

Annual or Quarterly Magazine

GRAPHEK in partnership with Alexander Graham Bell Association for the Deaf and Hard of
Hearing; Volta Voices
National Association of Mutual Insurance Companies; IN Magazine
The National Association of Subrogation Professionals (NASP); Subrogator Magazine

Annual Report

Dairy West; Dairy West 2017 Industry Profile
Pharmacy Technician Certification Board (PTCB); Pharmacy Technician Certification Board
(PTCB) Year-End Progress Report 2016
National Confectioners Association; NCA Annual Report

Best Advocacy Campaign

News Media Alliance; Campaign to Support Real News
Meals on Wheels; #SaveLunch
GRAPHEK in partnership with Society for Simulation in Healthcare; Simulation Week 2017

Best New App

National Recreation and Park Association; Park Path App
GCI; Gift Tokens®

Book/Manual/Catalog

Oncology Nursing Society; 21st Century Nursing Leadership
American Industrial Hygiene Association; IH Heroes: Tales from the Field #1 “The Human
Factor”
News Media Alliance; News Media Alliance Playbook 2017

CD, Video, Podcast, or PSA

AIHA; I Am IH Webseries, Season 1
The Toy Association; The Genius of Play™ “Dear Parents” Video Series
Meals on Wheels; #SaveLunch PSA

Commemoration/Tribute

Association of State and Territorial Health Officials; 75 Ways | 75 Days: Celebrating 75 Years of
State and Territorial Public Health Successes
Society of American Military Engineers; The Military Engineer (TME) – Vietnam Edition
American Orthotic Prosthetic Association; AOPA 100th Year Anniversary Commemorative
Directory

Convention Program

American Staffing Association; Staffing World 2017 – Final Program
KINETIK; NAIS 2017 PoCC Convention Program
American Society for Clinical Pharmacology and Therapeutics; ASCPT 2017 Annual Meeting Program & Pre-Conferences

Convention Promotion Package

New York State School Boards Association; NYSSBA’s 98th Annual Convention & Education
Expo
National Recreation and Park Association; 2017 NRPA Conference Marketing
GRAPHEK in partnership with the Asian Americans Advancing Justice; American Courage Annual Meeting

Daily or Weekly Communication

American Society for Engineering Education; Capitol Shorts Weekly Public Policy Newsletter
New Jersey State Nurses Association (CMA Association Management); NJSNA Promotes
Nurses
Association of State and Territorial Health Officials; ASTHO Public Health Weekly Newsletter

Direct Marketing Piece/Promotion

ASAE; 2018 Great Ideas Conference Mailer
The North American Veterinary Community; NAVC – VMX Registration Campaign
SkillsUSA; SkillsUSA Champions at Work Job-Ready Day One

eLearning & Live Training

The North American Veterinary Community; VetFolio – Online Education Platform
National Wood Flooring Association; Retooling a Workforce
National Recreation and Park Association; NRPA Conference Live 2017

Exhibitor Sales Kit

Society for Neuroscience; 2017 Exhibit Invitation Washington DC
Fixation Marketing; Pack Expo International 2018
NACE; CORROSION 2018 Exhibitor Prospectus

Membership Promotion Kit

American Society of Interior Designers; ASID Student Chapter Kick-Off Kit
National Recreation and Park Association; Aquatic Facility Operator Membership Campaign
EPCOR; EPCOR 2017 Member Appreciation Month Campaign

Monthly Newsletter or Communication

American Society of Interior Designers; ASID Insider, Monthly Member E-Newsletter
The YGS Group; ILMA Compoundings Digital Edition Email
GRAPHEK in partnership with TNC; TNC Survey Says

Monthly Professional Society Magazine

National Contract Management Association; Contract Management Magazine – December 2017
Issue
Veterans of Foreign Affairs; June 2017 VFW Magazine
Society for Human Research Management; HR Magazine

Monthly Trade Association Magazine

National Recreation and Park Association; Parks and Recreation Magazine
Associated General Contractors of America in partnership with Naylor Association Solutions;
Constructor magazine (July/Aug 2017 issue)
Consumer Technology Association; It is Innovation (i3)

Most Improved Magazine

International Live Events Association; ILEA Experience Content Hub
National Wood Flooring Association; Hardwood Floors
PRISM International; inFocus Magazine (Spring)

Promotional Items

KINETIK; National WIC Association 2018 WIC Calendar
National Volunteer Fire Council (NVFC); NVFC Heart Disease Risk Factors Quick Tips
American Association for Laboratory Animal Science (AALAS); Technicians Are Rock Stars of
Science

Scholarly/Technical/Scientific Journal

American Society of Clinical Pharmacology and Therapeutics; Clinical Pharmacology &
Therapeutics July 2017
Kappa Delta Pi; The Educational Forum
National Shellfisheries Association; Journal of Shellfish Research

Social Media

National Recreation and Park Association; Meet Me at the Park Campaign
American Society of Addiction Medicine; Opioid Aware Chat
Texas Medical Association; TMA Takeover Tuesday

Websites

Bostrom in partnership with AAAM; AAAM Integrated Marketing Website
The American Academy of Otolaryngic Allergy; Radically Re-Designed AAOA Web Site
Beaconfire Red; INFORMS Website Redesign


Join Association TRENDS at the Salute to Association Excellence on March 1st to see who of our winners will be named the bronze, silver, and gold medalists.

Known as the industry event to attend, this awards luncheon draws a crowd of over 500 leading association professionals each year. Come to mix, mingle, network and honor members of your community! Reserve your seats early, this event sells out every year!

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