MEET BUMBLEBEE

If you have dirty, duplicated and outdated data in your AMS or system of record, chances are, you need Bumblebee.

It's a brand-new solution addressing an age-old problem: what to do about dirty data.

WHAT DOES IT DO?

Bumblebee automates data transformation and cleansing activities while using data science to provide fast and accurate duplicate identification and record matching. Bumblebee assesses and transforms your data in four key ways:

  • STANDARDIZATION Where possible, your data is transformed to conform to the most commonly used formats existing in your data including, cASe, state, country and phone number.
  • DATA CLEANSING Leading/Trailing white spaces and leading punctuation are removed and invalid data (e.g. emails without '@', URLs having 'wwww', phones/zips without required numeric characters, etc.) are flagged.
  • POSTAL & EMAIL VALIDATION Postal addresses are passed through the NCOA, DSF, and Canada Post databases to identify address corrections and append mailability scores. Emails undergo validation testing and are flagged with a risk score.
  • DUPLICATION ID & MATCHING Bumblebee's sophisticated matching technology analyzes your data to identify duplicates and return predicted matches with shared group ID, a confidence score, and a single record flagged as the "Queen Bee" or primary record saving you countless hours in the merging process. No more reading through each duplicate to see which is best.

WHAT SETS BUMBLEBEE APART?

You may already be doing some hygiene and deduplication on your data. But Bumblebee is a step above conventional methods:

  • COMPREHENSIVE approach to tackling data hygiene: Email & postal validation, deduplication, and standardization all in one pass.
  • SOPHISTICATED matching technology identifies duplicate records and matching records across data silos at higher fidelity than typical data matching approaches (email comparison, match key, etc.)
  • THE QUEEN BEE RECORD determines which record in a set of duplicates should be considered the “best” saving you countless comparison hours.
  • FAST & SCALABLE turnaround, returning clean data in just 5 business days. Able to handle small, medium, and large datasets due to Bumblebee’s automated approach.
  • PLATFORM AGNOSTIC implementation gives Bumblebee the flexibility to be leveraged on any dataset.

HOW WILL BETTER DATA IMPACT YOUR ASSOCIATION?

 

  • IMMEDIATE OPERATIONAL SAVINGS no more wasted direct mail dollars or increased data storage rates.
  • BETTER ENGAGEMENT by cleaning out junk emails and duplicated records you will see an immediate boost in your engagement scores. Great for associations with digital advertising revenue. 
  • BETTER MEMBER RELATIONSHIPS show your members you care by maintaining the correct information on their profiles and avoid those dreaded double email and direct mail outreaches that leave you looking disconnected and disorganized.
  • INFORMED DECISION MAKING utilizing accurate data in your analytics-driven decision making ensures you’re making the most informed choices.

I Have a Data Challenge... HELP!

LEARN MORE ABOUT BUMBLEBEE ON THIS ONDEMAND WEBINAR

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