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Insights and tips for association & nonprofit professionals

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The Art of Dealing with Challenging Association Members

“I don’t have to attend every argument I’m invited to.” – unknown. You can’t change people, but you can change the way you deal with them. Use some of the techniques featured in GrowthZone’s The Art of Dealing with Difficult People, to handle whatever is thrown your way. Uncomfortable situations with difficult co-workers, members, andRead more ›

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A Match Made in Data Heaven; Association TRENDS & Destinations International

“In many ways, the relationship between Destinations International (DI) and Association TRENDS (AT) was a match made in heaven.” In 2014 Association TRENDS was approached by Destinations International seeking assistance in the management and enhancement of their existing data product EmpowerMINT (MINT+), which was a prospecting and research tool for the destination marketing industry. AssociationRead more ›

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3 Marketing Trends to Keep a Close Eye on in 2018

If there’s one constant in the marketing world, it’s change. Tactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up! So, to help you out, here are three major marketing trends we expect to see more of in 2018: 1. Video will continueRead more ›

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9 Biggest Challenges Learning and Education Teams Face

Association TRENDS launched a learning and education survey in March and April of 2018. We wanted to learn more about how learning and education programs are evolving within the association space. We surveyed over 100 association executives focused on learning and education and asked questions regarding Learning Management Systems, size and status of learning andRead more ›

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Association TRENDS and whurley; Tech Conversations at digitalNow

digitalNow, a two-day conference focusing on digital transformation, took place May 7-8 in Austin, Texas. This year’s conference was innovative, informative, and (most importantly) fun. This event focused on new technologies that we here at Association TRENDS seem to be hearing more and more about including artificial intelligence (AI), machine learning, and virtual reality. PresentersRead more ›

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