Why Your Certification Program Isn’t Growing
The key to an association’s growth is career-long member engagement.
With the required knowledge and skills of industry professionals evolving as quickly as technology advances, associations who can provide relevant professional development programs will engage members throughout their career journey.
But professionals want more than skills. They want credibility. Professional certifications deliver training and credibility for entry-level, mid-career and senior professionals, and should be a critical part of your long-term strategy.
By now, most professional associations have a certification program, but many aren’t seeing the growth they expected.
In this practical guide, we dive into common roadblocks to growth and offer specific actions you can take to remedy the situation. We’ll tackle:
- Relevancy: How to ensure your content meets the needs and interests of your audience.
- Value: How to assess and communicate your certification program’s return on investment for individuals and employers.
- Awareness: How to establish the right messaging and expand your reach.
- Scale: How to determine whether you have the right internal processes and resources to enable growth.
Click here to download the guide.
