2010 Bronze Award: 2009 ASA Annual Report

Annual Report

2009 ASA Annual Report

Judge’s Comments: Spritely and discreet, Strong. Smart. Successful walks its audience through a year filled with the achievements of an association awake to opportunities for the advancement of the vital profession it represents. The report offers strong advocacy for the profession, smart writing and design, and assurances that its management to is keyed to success in all regards.
A “Looking Ahead” page emphasizes pledges to strengthen and improve the association’s communications by: (a) expanding its Simulation Education Network and offering educational Webinars, podcasts and other distance-learning programs; (b), completely revamping the association Web site to make it more informative and user friendly; and (c), matching the technology available with the needs of members.
The perpendicular format makes possible the use of full-page color photographs of members in action. It opens immediately with the inside front cover and page 1 devoted to an introduction to the association’s past and future. It is signed by four activist officers.
In sum, the report is as practical and as neat as an anesthesiologist’s gown and as sharp as the needle he or she may have to use.

Entrant Details
American Society of Anesthesiologists
2009 ASA Annual Report
Contact: Dawn Glossa

Credited Vendors & Partners
Lake County Press, Printer
Bob Opeka, Sales
Waukegan, Illinois

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