2011 Gold Award: 2012 IFT Media Kit

Advertising Media Kit

2012 IFT Media Kit

Judge’s Comments: The IFT Media Kit is incredibly well laid out. What I particularly liked about this entry was how easy it is to navigate either while viewing online or printed out. Often times, media kits only work well in one of these formats. For the digital version, I loved the click-through option on the main page; when navigating a 21 page document this made it very easy. It had the most comprehensive editorial calendar which is incredibly helpful for targeting advertising. All of the specs and prices were also laid out making any outstanding questions null.

Entrant Details
Institute of Food Technologists
2012 IFT Media Kit
Contact: Ms. Jennifer London

2011 Silver Award: 2012 LD+A Media Kit

Advertising Media Kit

2012 LD+A Media Kit

Judge’s Comments: The LD+A kit was very well organized – no one could have a problem finding the necessary information looking at this kit. The design and bright colors were a nice addition but perhaps most importantly though, it was not overwhelming – in either design or content. I greatly liked the way they included the Insertion Order and Rate Card.

Entrant Details
Illuminating Engineering Society of North America
2012 LD+A Media Kit
Contact: Mr. Clayton Gordon

2011 Bronze Award: 2011 ALA Marketing Guide

Advertising Media Kit

2011 ALA Marketing Guide

Judge’s Comment: ALA took a very unique approach to their media kit, focusing on the strategy and benefits of advertising with them. The media kit was laid out in a way that made it seem you have a partner in advertising. Beginning with providing thorough demographics of the individuals advertiser’s will reach and all the way through customizing “your plan” they made it possible to see the whole picture. I could see this approach helping to engage someone who in the past would only think about print advertising to now look at web-based or in-person.

Entrant Details
ALA
2011 ALA Marketing Guide
Contact: Mr. Steve Carasso

Credited Vendors & Partners
StraightNorth, Graphic Design Firm
Jeff Wojciechowski, jwojciechowski@straightnorth.com

Kelmscott Communications, Printer Company
Gary Krattenmaker, gkratt@kelmscottcommunications.com

2011 Gold Award: ASCA School Counselor: LGBTQ Issues

Annual or Quarterly Magazine or Journal

ASCA School Counselor: LGBTQ Issues

Judge’s Comments: This issue excelled in all the criteria—appearance, layout, style, content, appropriateness and effectiveness. The single topic issue highlighted the issues that gay/lesbian students deal with in school on a regular basis. The striking cover design immediately draws you into this issue. The editorial sets a personal tone for this issue that continues through the columns and well written features. The graphics and illustrations for each feature story catch your attention as you read the compelling content. The writing and the content clearly achieve this association’s mission. The association submitted another well written and beautifully designed issue; but the content of this single issue stands out as the gold winner in this category.

Entrant Details
American School Counselor Association
ASCA School Counselor: LGBTQ Issues
Contact: Ms. Kathleen Rakestraw

Credited Vendors & Partners
Bussolati Associates, Graphic Design Firm
Concept Marketing, 16428

Concept Marketing, Printer Company

2011 Silver Award: SkillsUSA Champions

Annual or Quarterly Magazine or Journal

SkillsUSA Champions

Judge’s Comments: The well written statement of purpose captured my attention.  This title is written and designed in-house and all the cover models are actual student members.  The editorial, columns and features are all focused on “success stories” about the student members involved in training programs for technical, skilled and service occupations.  This submitted issue lives up to the mission statement with excellent and focused content and clean and easy to read design elements. This organization has a strong web presence and a digital version to further enhance its commitment to the members.  In addition, this magazine has increased circulation and advertising revenue since it was introduced in 2002.  This is another sign of success for the organization.

Entrant Details
SkillsUSA
SkillsUSA Champions
Contact: Mr. E. Thomas Hall

2011 Bronze Award: The Face of Today’s Audience: A Special Edition of The Voice (quarterly magazine)

Annual or Quarterly Magazine or Journal

The Face of Today's Audience: A Special Edition of The Voice (quarterly magazine)

Judge’s Comments:This organization devoted the entire issue to the subject of exploring today’s audience from various perspectives.  They invited a music journalist as guest editor to help them shape the content for this very successful and engaging issue.  The editorial sets the tone to find out about their audience, what they want and how they are changing.  The well written feature stories do an excellent job of exploring these issues and challenges.  There is a compelling design element for the opening spread of each feature story that leads you into the content.  The graphics for each feature complement each story as well. The single focus nature of this issue paid off through multiple requests for copies and PDF version that is available to members for distribution.  This issue was extremely successful in addressing an important challenge to its members

Entrant Details
Chorus America
The Face of Today’s Audience: A Special Edition of The Voice (quarterly magazine)
Contact: Robin L Perry

Credited Vendors & Partners
Guest Editor
Matthew Sigman, matthewsigman@aol.com

2011 Gold Award: NICB 2010 Annual Report

Annual Report

NICB 2010 Annual Report

Judge’s Comments: This report achieved higher than top scores across the board in all judging areas, making it the best overall entrant.  It was exceptional in appearance, with nice, clean lines on the cover.  The paper that was used throughout had a very comfortable feel – very smooth and pleasing to hold.  In terms of layout and style, the “evolving” theme was incorporated very well throughout the document, not only with the simple and consistent graphical image of an upward-sloping bar demonstrating the growth of the industry and the association, but throughout the text as well.  The text was well-written: conveying the information essential to a comprehensive and effective annual report, yet concise enough to make the whole document an easy read.  We also liked the way the photos of members engaged in related activities illustrated the topics addressed in each segment of the report.

Entrant Details
National Insurance Crime Bureau
NICB 2010 Annual Report
Contact: Michelle Curtis

Credited Vendors & Partners
The Streetview Group Inc, Communications Firm
Steve Rudner, rudetao@comcast.net

2011 Silver Award: State of the Industry 2011

Annual Report

State of the Industry 2011

Judge’s Comments: Even though the PCA told us up-front that this was more a “state of the industry” report than an annual report in the traditional sense, the incorporation of both aspects was totally seamless throughout the document.  While not necessarily the “sexiest” document in terms of paper choice and inspirational layout (see the 1st Place winner), this report received top marks for overall effectiveness, had a very pleasing layout, was exceptionally easy to read – and was informative!  There was a lot of information, both about the cement/concrete industry and the Association itself, yet it was interesting even to a lay person and never overwhelming.  This report also received extra points for its use of several QR codes throughout, which added to the overall experience.

Entrant Details
Portland Cement Association
State of the Industry 2011
Contact: Mr. Bruce McIntosh

Credited Vendors & Partners
New Reality Media, Communications Firm
Al Perlman, al@newreality.com

2011 Bronze Award: AAHPM 2011 Progress Report

Annual Report

AAHPM 2011 Progress Report

Judge’s Comments: This is a good, solid annual report.  The main reason it ranked over some other reports that might have had better paper or snazzier designs is that it received top marks in all of the judging areas and is representative of what every non-profit organization’s report should strive to be, and even can be – regardless of whether it’s an in-house product or designed by a graphics professional.  It gives the appearance of high-quality, without giving the impression of excessive cost.  The layout (including the consistent and pleasing use of the organization’s tree logo) is simple, yet attractive. The report has a professional style, but the bright colors also give it an uplifting tone.  The content is solid, and, like the other two winners, the writing is concise, yet conveys much significant information.  It also contains a QR code that links to an innovative video the association produced to educate the public about hospice and palliative care.  Finally, as with the 1st and 2nd place winners, this report demonstrates a perfect balance between conveying industry information and association operating information.

Entrant Details
American Academy of Hospice and Palliative Medicine in partnership with Association Management Center
AAHPM 2011 Progress Report
Contact: Ms. Katie Macaluso

2011 Gold Award: The Long and the Short of It: A Tale About Hair

Book/Manual/Catalog

The Long and the Short of It: A Tale About Hair

Judge’s Comments: Compelling, visually instructional and appropriate. The execution and story telling of this devastating disease is done tastefully and with undertones of hope. Perfect for a young audience facing a frightening experience.

Entrant Details
American Cancer Society
The Long and the Short of It: A Tale About Hair
Contact: Ms. Amy Rovere