2012 Gold Award: AHF 2013 Sponsorship Program

Advertising Media Kit

AHF 2013 Sponsorship Program

Judge’s Comments:  I loved the submission by AHF. The design was simple but still aesthetically pleasing and the unique shape helps it to standout. It was well written with only the information potential sponsors would need. I really liked that they included a quote from a past sponsor who was able to speak to all of the benefits of sponsoring the conference. I also thought they did a wonderful job previewing the other partnership/advertising opportunities without making it confusing, or taking away from their immediate goal – conference sponsorship.

Entrant Details
FSA Management Group
AHF 2013 Sponsorship Program
Contact: Ms. Raven Checkush

2012 Gold Award: The BOMA Magazine

Annual or Quarterly Magazine or Journal

The BOMA Magazine

Judge’s Comments: Judging this contest you have to consider all facets: editorial, layout, advertising, frequency, etc. BOMA has a total package. The content is strong and relevant. Layout is pleasing, not overwhelming in any sense. The tone of the advertising also suits the editorial content and layout, and appears to be at least 50 percent of the book, which is a good ratio, business wise.

Entrant Details
Building Owners and Managers Association (BOMA) International
The BOMA Magazine
Contact: Ms. Courtney McKay

2012 Gold Award: Celebrating the Journey: 30 Years of Conservation Success

Annual Report

Celebrating the Journey: 30 Years of Conservation Success

Judge’s Comments: The beautiful photography in this report achieves a synergistic balance not only with the mission of the organization, but also the theme of the report, which is a subtle, yet exuberant statement of the incredible, hard-fought and, perhaps, most importantly, cumulative successes of the past 30 years. Not to mention the fact that all of the photographs are of the landscapes preserved through the Alliance’s hard work and some of the people who have been instrumental in making that happen. Perhaps the best way to describe it is “understated elegance”. It doesn’t really have a design theme, preferring instead the simplicity of a little text and lots of white space juxtaposed with oversized photos. The content is somewhat of a departure from the typical annual report – although all of the elements are there: introduction, accomplishments, financial information. However, it is the very unique and, frankly, moving, way that the organization chose to present that information that made this report stand out among all of the others. There are short, concise lists of the Alliance’s accomplishments accompanied by personal statements of those aforementioned people and photos of them in the environments they have worked to protect. This is one of the most effective statements of commitment to an organization’s mission and purpose that we have ever seen. Finally, in addition to all of the above and despite this being one of the shorter entrants in the category, we believe they found a way to acknowledge almost all of the people and organizations that made their work possible in a non-overwhelming way.

Entrant Details
Land Trust Alliance
Celebrating the Journey: 30 Years of Conservation Success
Contact: Ms. Christina Soto

Credited Vendors & Partners
O2 Lab Inc., Communications Firm
Robert McVearry, robert@o2lab.com

2012 Gold Award: Rad Art

Book/Manual/Catalog

Rad Art
Judge’s Comments: A truly powerful book of art that captures excruciating highs and lows of emotion and pain. Very effective in that it is understandable on all levels of intellect and age.

Entrant Details
American Cancer Society
Rad Art
Contact: Ms. Amy Rovere

2012 Gold Award: World Without Food Science

CD, Video, Podcast or PSA

World Without Food Science
Judge’s Comments: Great. Engaging. Well produced. Fantastic visual storytelling.

Entrant Details
Institute of Food Technologists
World Without Food Science
Contact: Ms. Angie Myers

Credited Vendors & Partners
Castle Gate Media, Film Producer
Robert Ryan, robert@castlegatemedia.com

2012 Gold Award: 29th Annual IALD International Lighting Design Awards Publication

Commemoration/Tribute

29th Annual IALD International Lighting Design Awards Publication
Judge’s Comments: Shimmering pages that almost cast a light off the pages. A wonderfully designed book. Beautiful use of yellow type face and yellow boxes to emphasize light.

Entrant Details
International Association of Lighting Designers
29th Annual IALD International Lighting Design Awards Publication
Contact: Ms. Jennifer Jones

2012 Gold Award: Staffing World 2012 Final Program

Convention Program

Staffing World 2012 Final Program
Judge’s Comments: The standout trend this year was smooth integration of online efforts into print publications. From making convention programs easily accessible online to friendly reminders to participants about how to tweet about the event, this year’s best entries proved that they understand how people prefer to consume information. The winning entries also helped their audiences navigate that information in print form.

Entrant Details
American Staffing Association
Staffing World 2012 Final Program
Contact: Ms. Marlene Hendrickson

2012 Gold Award: ALC UNConference13

Convention Promotion Package

ALC UNConference13
Judge’s Comments: Really neat idea demonstrated in cool graphics and the youtube promo is too much, an idea whose time has come…the unconference!!

Entrant Details
Association of Language Companies (ALC) in partnership with Management Solutions Plus, Inc.
ALC UNConference13
Contact: Ms. Julie Hill

2012 Gold Award: Connecting the Dots

Daily or Weekly Communication

Connecting the Dots

Judge’s Comments: Connecting the Dots from the Metals Service Center Institute is a content-rich, news-oriented advocacy e-newsletter. The design allows C-level executives to skim headlines easily, and there are also multiple links to stories and resources that create a “deep bench” image. Of special note: resources are provided in both English and Spanish.

Entrant Details
Metals Service Center Institute
Connecting the Dots
Contact: Ms. Ashley DeVecht

Credited Vendors & Partners
Julie Cram, LLC

Propeller

2012 Gold Award: 2012 AWSP Principals’ Conference Marketing Postcard

Direct Marketing Piece/Promotion

2012 AWSP Principals' Conference Marketing Postcard
Judge’s Comments: An excellent job of showing the many topics at their conference with simple “apps”  A few details on reverse and a call to action.  -  Principals are busy… few words, quick pictorial summary… well suited to the mobile computing age

Entrant Details
Association of Washington School Principals
2012 AWSP Principals’ Conference Marketing Postcard
Contact: Ms. Linda Farmer