2013 Bronze Award: 2013 Engineering Inc. Media Kit

Advertising Media Kit
2013 Engineering Inc. Media Kit

Judge’s Comments: The design of this entry was simple but effective. The included all of the necessary information: editorial calendar, circulation highlights etc. I especially liked the ad spec images provided to help the advertiser.

Entrant Details
ACEC
2013 Engineering Inc. Media Kit
Contact: Ms. Rachael Ng

2013 Bronze Award: UPDATE Magazine, Leadership and Wellness Issue

Annual or Quarterly Magazine or Journal
UPDATE Magazine, Leadership and Wellness Issue

Judge’s Comments: This impressive issue is produced and designed in house with a publications team of four people. The issue is easy to read with its clean design, use of white space, varied graphics and a strong cover. The editorial and creative team has successfully presented this title so that members can easily navigate the issue for vital information and interesting graphics and editorial. This approach allows the readers to delve into the articles, departments and columns.

Entrant Details
Illinois ASBO
UPDATE Magazine, Leadership and Wellness Issue
Contact: Ms. Rebekah Weidner

Credited Vendors & Partners
Proforma Awards Print & Promotion
Greg Siebert, greg.sieber@proforma.com

2013 Bronze Award: Building a Community of Excellence: TESOL International Association Annual Report

Annual Report
Building a Community of Excellence: TESOL International Association Annual Report

Judge’s Comments: This report is a very-well conceived and designed publication. And happy. The collection of TESOL member photographs on the front page – all of whom are smiling broadly, one even appears to be laughing – just made us want to open it up and see what all of the happy was about. The concept is similar to that of the 1st place winner – using individual testimony, juxtaposed with concise, yet descriptive information about the organization’s work over the past year. TESOL’s report also earned points for being an excellent publication that looks fantastic, yet gives the impression that the organization did not have to spend a ridiculous amount of money producing it. This is always a plus for a non-profit organization.

Entrant Details
Building a Community of Excellence: TESOL International Association Annual Report
Building a Community of Excellence: TESOL International Association Annual Report
Contact: Ms. Meghan Moran

Credited Vendors & Partners
Citrine Sky Design
Kristin Ankers, kirsten@citrineskydesign.com

2013 Bronze Award: Cancer in Our Family, Second Edition

Book/Manual/Catalog
Cancer in Our Family, Second Edition

Judge’s Comments: This book provides a caring, soothing approach to a very difficult subject by using easy-to-read font, plenty of white space and line space, and gentle graphics. The content is well written and well organized. A family going through cancer together will reach for this book time and time again.

Entrant Details
American Cancer Society
Cancer in Our Family, Second Edition
Contact: Mr. Len Boswell

2013 Bronze Award: AAOS’ 2013 Television Public Service Announcement – “Body Double”

CD, Video, Podcast or PSA
AAOS' 2013 Television Public Service Announcement - "Body Double"

Judge’s Comments: Great. Engageing, good quality, clear message.

Entrant Details
American Academy of Orthopaedic Surgeons
AAOS’ 2013 Television Public Service Announcement – “Body Double”
Contact: Ms. Kayee Ip

2013 Bronze Award: 1950-53 60th Anniversary Korean War

Commemoration/Tribute
1950-53 60th Anniversary Korean War

Judge’s Comments: The VFW Magazine group never disappoints. This content-rich tribute of the Korean War is a must-have for the veteran of this war or an avid history buff. Each feature is told like a short story, making each section of the book a must-read. The material is appropriately designed and presented for this audience, and the changing rubrics (or page headers) provoke reader engagement and curiosity.

Entrant Details
VFW Magazine
1950-53 60th Anniversary Korean War
Contact: Ms. Janie Blankenship

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Convention Program
2013 NRPA Congress Program Book

Judge’s Comments: As a general rule, we believe that a conference program should not be a large and overwhelming document, nor should it be so heavy as to weigh down the conference bag. This program easily weighs in at one pound, but it is just so well done we had to include it in the winners’ circle. First, it combines elements found in the top two winners: Fold out inside cover – in this case with the local area map showing all convention hotels, folding out to a detailed map of the exhibit hall; and tabbed sections making each day’s events easy to find. Finally, the size of the publication is entirely justified because of the sheer size of the convention. There are no extraneous ads or information, it takes a book this size just to include all of the various events and sessions. Special kudos go out to the designer that was actually able to put hundreds of convention events and sessions into a concise and readable “Schedule at a Glance”.

Entrant Details
National Recreation and Park Association
2013 NRPA Congress Program Book
Contact: Mr. Peter Magnuson

Credited Vendors & Partners
TGD, Communications Firm
Mark Pepperdine, mark.pepperdine@tgdcom.com

2013 Bronze Award: Fueled by ACS

Convention Promotion Package
Fueled by ACS

Judge’s Comments: Great way to engage and include younger conference attendees—promote them as important to event AND pay for their gas. Using outside the box ways of connecting with the associations future pipeline of meeting attendees, members and leaders says great things about the association’s culture.

Entrant Details
American Chemical Society
Fueled by ACS
Contact: Mr. Tyler Hall

2013 Bronze Award: Insurance News & Views™

Daily or Weekly Communication
Insurance News & Views™

Judge’s Comments: While a simpler layout than the top two winners, this weekly e-newsletter hits all the right notes. The content covers such topics as: industry-related legislation; disaster response efforts; access to association benefits; and more. All briefs provide links to the organization’s full online magazine.

Entrant Details
Independent Insurance Agents and Brokers of America
Insurance News & Views™
Contact: Ms. Jacquelyn Connelly

2013 Bronze Award: Pioneering the Future of Biomaterials – Call for Abstracts

Direct Marketing Piece/Promotion
Pioneering the Future of Biomaterials – Call for Abstracts

Judge’s Comments: Another good use of format.  Attractively laid out, a bit too much information detail, but the information overload is handled in the best manner possible. A very good job. It’s a great idea well executed.

Entrant Details
Association Headquarters in partnership with Society for Biomaterials
Pioneering the Future of Biomaterials – Call for Abstracts
Contact: Ms. Kim Karagosian