Advertising Media Kit

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  • 2011 PMA Fresh Magazine Media Kit

    Advertising Media Kit

    Judge’s Comments: Produce Marketing Association: This advertising kit does a great job laying out the rationale for why you should both subscribe and advertise to Fresh Magazine. It hits on the 360 degree view of the publication’s content and readership and demographics in a clear and easily digestible format. They have one of the — if not the best — editorial calendars with clear information on deadlines and content. However, it is important to note that as a quarterly they may have an advantage in this degree. The cost information is clearly laid out for the print section though I wish the digital costs were explained better (i.e. maybe someone doesn’t understand what a “ad-gen” or “ad-jolt” is). I really like that the “take a tour” section leading the reader to the digital version — it is a nice way to limit the content while still giving the opportunity to see more for those who prefer it.

    Entrant Details
    Produce Marketing Association
    2011 PMA Fresh Magazine Media Kit
    Kelly Koczak