Advertising Media Kit — Association TRENDS All-Media Winners Gallery

2012 Gold Award: AHF 2013 Sponsorship Program

January 12, 2013 By admin

Advertising Media Kit

Judges Comments: I loved the submission by AHF. The design was simple but still aesthetically pleasing and the unique shape helps it to standout. It was well written with only the information potential sponsors would need. I really liked that they included a quote from a past sponsor who was able to speak to all of the benefits of sponsoring the conference. I also thought they did a wonderful job previewing the other partnership/advertising opportunities without making it confusing, or taking away from their immediate goal – conference sponsorship.

Entrant Details
FSA Management Group
AHF 2013 Sponsorship Program
Contact: Ms. Raven Checkush

Filed Under: 2012, 2012 Gold, Advertising Media Kit, AHF 2013 Sponsorship Program, FSA Management Group

2012 Silver Award: NACS Media Planner

January 12, 2013 By admin

Advertising Media Kit

Judge’s Comments: Comment on Silver Winner NACS – This had one of the best overall designs of the entries. It was a crisp, well-organized design. The content was well written and had the right information about the audience advertisers would want to know before deciding to advertise. What, I found really informative was the breakdown of the “top selling categories” in the stores. I could see how for potential advertisers this would help to give them an advantage to determine their advertising. The editorial calendar was well laid out with the right information for booking advertising as well as a good overview of what would be featured in that month’s issue. They also did a good job organizing each of the various advertising opportunities whether it be for the website, the e-newsletter, the trade show or the magazine.

Entrant Details
NACS, The Association for Convenience & Fuel Retailing
NACS Media Planner
Contact: Ms. Erin Pressley

Credited Vendors & Partners
The Pohly Company, Communications Firm
Kevin Miller, kmiller@pohlyco.com

Filed Under: 2012, 2012 Silver, Advertising Media Kit, NACS, NACS Media Planner, The Association for Convenience & Fuel Retailing

2012 Bronze Award: Forward Magazine | Media Kit 2013

January 12, 2013 By admin

Advertising Media Kit

Judge’s Comments: Comment on Bronze Winner MSCI – The Forward magazine media kit was well organized and designed. While it was not the “flashiest” design it also wasn’t lacking. More importantly, the content was well written and it was very clear for me, as a potential advertiser, who I would be reaching and what I would get for my investment. I really liked that the advertising kit included a quote from a reader, while others included quotes from other advertisers, this was a unique advantage. I also liked that in addition to the editorial calendar, the kit included an overview of their “regular departments,” providing a bit more information about the content advertisements would be featured with.

Entrant Details
Metals Service Center Institute
Forward Magazine | Media Kit 2013
Contact: Ms. Ashley DeVecht

Credited Vendors & Partners
Imagination Publishing, Publishing Company

Filed Under: 2012, 2012 Bronze, Advertising Media Kit, Forward Magazine | Media Kit 2013, Metals Service Center Institute

2011 Gold Award: 2012 IFT Media Kit

January 20, 2012 By admin

Advertising Media Kit

Judge’s Comments: The IFT Media Kit is incredibly well laid out. What I particularly liked about this entry was how easy it is to navigate either while viewing online or printed out. Often times, media kits only work well in one of these formats. For the digital version, I loved the click-through option on the main page; when navigating a 21 page document this made it very easy. It had the most comprehensive editorial calendar which is incredibly helpful for targeting advertising. All of the specs and prices were also laid out making any outstanding questions null.

Entrant Details
Institute of Food Technologists
2012 IFT Media Kit
Contact: Ms. Jennifer London

Filed Under: 2011, 2011 Gold, 2012 IFT Media Kit, Advertising Media Kit, Institute of Food Technologists

2011 Silver Award: 2012 LD+A Media Kit

January 20, 2012 By admin

Advertising Media Kit

Judge’s Comments: The LD+A kit was very well organized – no one could have a problem finding the necessary information looking at this kit. The design and bright colors were a nice addition but perhaps most importantly though, it was not overwhelming – in either design or content. I greatly liked the way they included the Insertion Order and Rate Card.

Entrant Details
Illuminating Engineering Society of North America
2012 LD+A Media Kit
Contact: Mr. Clayton Gordon

Filed Under: 2011, 2011 Silver, 2012 LD+A Media Kit, Advertising Media Kit, Illuminating Engineering Society of North America

2011 Bronze Award: 2011 ALA Marketing Guide

January 20, 2012 By admin

Advertising Media Kit

Judge’s Comment: ALA took a very unique approach to their media kit, focusing on the strategy and benefits of advertising with them. The media kit was laid out in a way that made it seem you have a partner in advertising. Beginning with providing thorough demographics of the individuals advertiser’s will reach and all the way through customizing “your plan” they made it possible to see the whole picture. I could see this approach helping to engage someone who in the past would only think about print advertising to now look at web-based or in-person.

Entrant Details
ALA
2011 ALA Marketing Guide
Contact: Mr. Steve Carasso

Credited Vendors & Partners
StraightNorth, Graphic Design Firm
Jeff Wojciechowski, jwojciechowski@straightnorth.com

Kelmscott Communications, Printer Company
Gary Krattenmaker, gkratt@kelmscottcommunications.com

Filed Under: 2011, 2011 ALA Marketing Guide, 2011 Bronze, Advertising Media Kit, ALA

2010 Bronze Award: LD+A 2011 Media Kit

January 12, 2011 By admin Leave a Comment

Advertising Media Kit

Judge’s Comments: Incredible pictures and a clean layout give this media kit the “awe factor.” It’s attractive, edgy, and well-organized. The media kit has a great editorial calendar–very important for a publication like this.

Entrant Details
Illuminating Engineering Society of North America
LD+A 2011 Media Kit
Clayton Gordon

Filed Under: 2010, 2010 Bronze, Advertising Media Kit, Association, Award, Bronze, Category, Illuminating Engineering Society of North America, Year

2010 Silver Award: NFDA’s 2011 Media Kit

January 12, 2011 By admin Leave a Comment

Advertising Media Kit

Judge’s Comments: REALLY good reader information, clear and informative. It also has a great layout which is easy to follow and find and seems to only include the really important and relevant information. It isn’t too text heavy which is helpful. The clear split on each of the two publications and the inclusion of the conference information was clear without being too much.

Entrant’s Notes

Our media kit did three exceptional things for the National Funeral Directors Association:

Increased the visibility of the association within the supplier/vendor community.
Helped suppliers and vendors better understand the ways the association helps companies connect with members and show support for the profession.
Helped build suppliers’ and vendors’ interest in new opportunities to market their products and services to association members.

Entrant Details
National Funeral Directors Association
NFDA’s 2011 Media Kit
Scott High

Credited Vendors & Partners
Times Printing, Printer
Scott Meyer, National Sales Executive
Wisconsin
scott.meyer@timesprintingco.com
920-994-4396

Filed Under: 2010, 2010 Silver, Advertising Media Kit, Association, Award, Category, National Funeral Directors Association, Silver, Year

2010 Gold Award: 2011 PMA Fresh Magazine Media Kit

January 12, 2011 By admin Leave a Comment

Advertising Media Kit

Judge’s Comments: Produce Marketing Association: This advertising kit does a great job laying out the rationale for why you should both subscribe and advertise to Fresh Magazine. It hits on the 360 degree view of the publication’s content and readership and demographics in a clear and easily digestible format. They have one of the – if not the best – editorial calendars with clear information on deadlines and content. However, it is important to note that as a quarterly they may have an advantage in this degree. The cost information is clearly laid out for the print section though I wish the digital costs were explained better (i.e. maybe someone doesn’t understand what a “ad-gen” or “ad-jolt” is). I really like that the “take a tour” section leading the reader to the digital version – it is a nice way to limit the content while still giving the opportunity to see more for those who prefer it.

Entrant Details
Produce Marketing Association
2011 PMA Fresh Magazine Media Kit
Kelly Koczak

Credited Vendors & Partners
Ovo Brands, Graphic Design Firm
Chris Dietrich
Media, Pennsylvania
Chris@ovobrands.com
610.322.3428