Annual Report — Association TRENDS All-Media Winners Gallery

2012 Gold Award: Celebrating the Journey: 30 Years of Conservation Success

January 12, 2013 By admin

Annual Report

Judge’s Comments: The beautiful photography in this report achieves a synergistic balance not only with the mission of the organization, but also the theme of the report, which is a subtle, yet exuberant statement of the incredible, hard-fought and, perhaps, most importantly, cumulative successes of the past 30 years. Not to mention the fact that all of the photographs are of the landscapes preserved through the Alliance’s hard work and some of the people who have been instrumental in making that happen. Perhaps the best way to describe it is “understated elegance”. It doesn’t really have a design theme, preferring instead the simplicity of a little text and lots of white space juxtaposed with oversized photos. The content is somewhat of a departure from the typical annual report – although all of the elements are there: introduction, accomplishments, financial information. However, it is the very unique and, frankly, moving, way that the organization chose to present that information that made this report stand out among all of the others. There are short, concise lists of the Alliance’s accomplishments accompanied by personal statements of those aforementioned people and photos of them in the environments they have worked to protect. This is one of the most effective statements of commitment to an organization’s mission and purpose that we have ever seen. Finally, in addition to all of the above and despite this being one of the shorter entrants in the category, we believe they found a way to acknowledge almost all of the people and organizations that made their work possible in a non-overwhelming way.

Entrant Details
Land Trust Alliance
Celebrating the Journey: 30 Years of Conservation Success
Contact: Ms. Christina Soto

Credited Vendors & Partners
O2 Lab Inc., Communications Firm
Robert McVearry, robert@o2lab.com

Filed Under: 2012, 2012 Gold, Annual Report, Celebrating the Journey: 30 Years of Conservation Success, Land Trust Alliance

2012 Silver Award: International Dairy Foods Association Progress Report 2012

January 12, 2013 By admin

Annual Report

Judge’s Comments: This entrant made the “possible winners” pile on the first run through. The graphics on the cover were seamlessly integrated with the internal content. The paper was high quality, yet not extravagant and it had a comfortable feel – very smooth and pleasing to hold. In terms of layout and style, the cover design was simple yet colorfully attractive and carried over very well throughout the document, yet wasn’t just the same design repeated over and over inside. The text was well-written and we liked the way that the action verbs on the cover corresponded to each of the sections of the document, as well as the way each two-page spread provided complete coverage of a different aspect of the association’s operations and achievements without using an overwhelming amount of text. The title indicated that this was a “Progress Report” and the content not only lived up to reporting on the association’s progress in the past year, but created a feeling that this progress was definitely an on-going characteristic, especially with regard to its work on behalf of its members.

Entrant Details
International Dairy Foods Association
International Dairy Foods Association Progress Report 2012
Contact: Mr. Marti Pupillo

Credited Vendors & Partners
CSG Creative, Communications Firm
Megan Hall, mhall@csgcreative.com

Filed Under: 2012, 2012 Silver, Annual Report, International Dairy Foods Association, International Dairy Foods Association Progress Report 2012

2012 Bronze Award: Asphalt Institute 2011 Annual Report

January 12, 2013 By admin

Annual Report

Judge’s Comments: This entrant was far and away the “sexiest” of all of the entrants, with its silk paper and minimalist exterior graphics, and it ran a very close third to the second place winner for some of the same reasons – well written text and coverage of accomplishments. The interior graphic design was fabulous and internally consistent, although was a different look than what we had expected from the cover and the first few pages. This association clearly values each of its members and affiliates – as indicated by the inclusion of their logos on the first two-page spread. And the introduction was one of the best statements of mission and vision that we’ve read. This earned extra points because this is one of the most important qualities of a document that is often used in the recruitment of new members. However, it was somewhat text heavy and the fact that there were so many uncaptioned photos was diminished the effectiveness of including them.

Entrant Details
Asphalt Institute
Asphalt Institute 2011 Annual Report
Contact: Ms. Tracie Schlich

Filed Under: 2012, 2012 Bronze, Annual Report, Asphalt Institute, Asphalt Institute 2011 Annual Report

2011 Gold Award: NICB 2010 Annual Report

January 20, 2012 By admin

Annual Report

Judge’s Comments: This report achieved higher than top scores across the board in all judging areas, making it the best overall entrant. It was exceptional in appearance, with nice, clean lines on the cover. The paper that was used throughout had a very comfortable feel – very smooth and pleasing to hold. In terms of layout and style, the “evolving” theme was incorporated very well throughout the document, not only with the simple and consistent graphical image of an upward-sloping bar demonstrating the growth of the industry and the association, but throughout the text as well. The text was well-written: conveying the information essential to a comprehensive and effective annual report, yet concise enough to make the whole document an easy read. We also liked the way the photos of members engaged in related activities illustrated the topics addressed in each segment of the report.

Entrant Details
National Insurance Crime Bureau
NICB 2010 Annual Report
Contact: Michelle Curtis

Credited Vendors & Partners
The Streetview Group Inc, Communications Firm
Steve Rudner, rudetao@comcast.net

Filed Under: 2011, 2011 Gold, Annual Report, National Insurance Crime Bureau, NICB 2010 Annual Report

2011 Silver Award: State of the Industry 2011

January 20, 2012 By admin

Annual Report

Judge’s Comments: Even though the PCA told us up-front that this was more a “state of the industry” report than an annual report in the traditional sense, the incorporation of both aspects was totally seamless throughout the document. While not necessarily the “sexiest” document in terms of paper choice and inspirational layout (see the 1st Place winner), this report received top marks for overall effectiveness, had a very pleasing layout, was exceptionally easy to read – and was informative! There was a lot of information, both about the cement/concrete industry and the Association itself, yet it was interesting even to a lay person and never overwhelming. This report also received extra points for its use of several QR codes throughout, which added to the overall experience.

Entrant Details
Portland Cement Association
State of the Industry 2011
Contact: Mr. Bruce McIntosh

Credited Vendors & Partners
New Reality Media, Communications Firm
Al Perlman, al@newreality.com

Filed Under: 2011, 2011 Silver, Annual Report, Portland Cement Association, State of the Industry 2011

2011 Bronze Award: AAHPM 2011 Progress Report

January 20, 2012 By admin

Annual Report

Judge’s Comments: This is a good, solid annual report. The main reason it ranked over some other reports that might have had better paper or snazzier designs is that it received top marks in all of the judging areas and is representative of what every non-profit organization’s report should strive to be, and even can be – regardless of whether it’s an in-house product or designed by a graphics professional. It gives the appearance of high-quality, without giving the impression of excessive cost. The layout (including the consistent and pleasing use of the organization’s tree logo) is simple, yet attractive. The report has a professional style, but the bright colors also give it an uplifting tone. The content is solid, and, like the other two winners, the writing is concise, yet conveys much significant information. It also contains a QR code that links to an innovative video the association produced to educate the public about hospice and palliative care. Finally, as with the 1st and 2nd place winners, this report demonstrates a perfect balance between conveying industry information and association operating information.

Entrant Details
American Academy of Hospice and Palliative Medicine in partnership with Association Management Center
AAHPM 2011 Progress Report
Contact: Ms. Katie Macaluso

Filed Under: 2011, 2011 Bronze, AAHPM 2011 Progress Report, American Academy of Hospice and Palliative Medicine in partnership with Association Management Center, Annual Report

2010 Bronze Award: 2009 ASA Annual Report

January 17, 2011 By admin Leave a Comment

Annual Report

Judge’s Comments: Spritely and discreet, Strong. Smart. Successful walks its audience through a year filled with the achievements of an association awake to opportunities for the advancement of the vital profession it represents. The report offers strong advocacy for the profession, smart writing and design, and assurances that its management to is keyed to success in all regards.
A “Looking Ahead” page emphasizes pledges to strengthen and improve the association’s communications by: (a) expanding its Simulation Education Network and offering educational Webinars, podcasts and other distance-learning programs; (b), completely revamping the association Web site to make it more informative and user friendly; and (c), matching the technology available with the needs of members.
The perpendicular format makes possible the use of full-page color photographs of members in action. It opens immediately with the inside front cover and page 1 devoted to an introduction to the association’s past and future. It is signed by four activist officers.
In sum, the report is as practical and as neat as an anesthesiologist’s gown and as sharp as the needle he or she may have to use.

Entrant Details
American Society of Anesthesiologists
2009 ASA Annual Report
Contact: Dawn Glossa

Credited Vendors & Partners
Lake County Press, Printer
Bob Opeka, Sales
Waukegan, Illinois
bobopeka@lakecountypress.com
847.336.4333

Filed Under: 2010, 2010 Bronze, American Society of Anesthesiologists, Annual Report, Association, Award, Bronze, Category, Year

2010 Silver Award: 2009 Institute of Food Technologists Annual Report: Connection. Communication. Collaboration.

January 17, 2011 By admin Leave a Comment

Annual Report

Judge’s Comments: The International Institute of Food Technologists uses its Web site to present a 24-page report covering a full range of activities that travel the connected world and showcase the Institute’s skills in international communication and in collaboration with others for maximum professional and organizational advancement. Emphasis is on excellent writing and organization by topics and interests. Design is basic and devoid of artistic flourishes. The association takes every opportunity to feature large, sharp color photographs of individuals and groups. The result is immediate reader appreciation of the computer’s ability to outdo many printed association reports in image clarity and size.
The Institute probably would never be able to afford printed reports for distribution to so wide an audience. This solution is one that every association should consider. The days of costly printed reports are all but over. The report meets all requirements for publication excellence.

Entrant Details
Institute of Food Technologists
2009 Institute of Food Technologists Annual Report: Connection. Communication. Collaboration.
Contact: Heather Lang

Credited Vendors & Partners
Bates Creative Group, Graphic Design Firm
Debra Bates-Schrott, President
Silver Spring, Maryland
debbie@batescreativegroup.com
301-495-8844

Filed Under: 2010, 2010 Silver, Annual Report, Association, Award, Category, Institute of Food Technologists, Silver, Year

2010 Gold Award: ABC 2009 Year in Review

January 17, 2011 By admin Leave a Comment

Annual Report

Judge’s Comments: This report is tastefully bold, beautifully written, planned with precision, and designed throughout as a smart salute to its audience of builders and contractors. Consider the cover: A denim-clad arm clutches both a roll of construction plans and a blazingly yellow hard hat adorned with the association’s ABC logo. Rarely has an association publication captured the essence of its members’ work and professional life so neatly, so accurately, and so appealingly. The report is so cleverly crafted that the reader remains eager for more even after finishing it and knowing that he or she has been thoroughly briefed.
Photographs of members and association executives are ruggedly dynamic, with each face in sharp focus. Photos of tools of the trade are used discreetly throughout to provide handsome breaks in copy as needed. The Year in Review is sturdily constructed. Heavy glossy stock is used for both façade and inner walls. Associated Builders and Contractors has given its members a report that excels on all counts: Appearance, Style and Contents. It is targeted precisely to its member needs and interests, and it should be a highly effective tool in membership recruitment and retention. Used as an advocacy tool, it should have a warm reception on Capitol Hill and in statehouses.

Entrant Details
Associated Builders and Contractors
ABC 2009 Year in Review
Contact: Kinsey Cooper

Credited Vendors & Partners
Slice, Graphic Design Firm
Dick Rabil, President
Gaithersburg, Maryland
dick@slice-works.com
301-519-8101 x101