2013 Gold Award: Past Future: North Carolina Medical Society Community Report

Annual Report
Past Future: North Carolina Medical Society Community Report

Judge’s Comments: This is a beautiful publication that uses photography and personal testimony to describe the mission and work of the society. It was almost like reading a magazine. The soft tones of the photographs and the silky feel of the paper contribute to the overall pleasant feel of this report. The personal statements were crafted in such a way as to pay tribute to the organization’s past, while addressing how the Society is adapting for both current and future change. The financial and administrative information, that is a basic requirement of every annual report, is kept to one succinct summary on the last page, thus allowing the emphasis on the society’s work and its members to be foremost throughout the report.

Entrant Details
North Carolina Medical Society
Past Future: North Carolina Medical Society Community Report
Contact: Ms. Elaine Ellis Stone

Credited Vendors & Partners
FLF Communications, Communications Firm
David French, dfrench@rlfcommunications.com

2013 Silver Award: 2012 Annual Report

Annual Report
2012 Annual Report

Judge’s Comments: We tend to shy away from annual reports that are heavy on informational text, believing it to be a deterrent to effective communication of an organization’s programs and financial status. However, given the nature of the Better Business Bureau’s structure and broad reach of its work, it would be hard not to have a 35-page report including everything that could reasonably be presented in its annual report. This report accomplishes the presentation of much information in a publication half that size that is pleasing to look at and interesting to read. We especially commend the inclusion of smaller pamphlets providing information about two important programs of the BBB in pockets on the inside front and back covers. This was a creative way to include more information, yet keep the main body of the report to a smaller size.

Entrant Details
Council of Better Business Bureaus
2012 Annual Report
Contact: Ms. Katherine Hutt

Credited Vendors & Partners
Dana Magsumbol Design, Graphic Design Firm

2013 Bronze Award: Building a Community of Excellence: TESOL International Association Annual Report

Annual Report
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Judge’s Comments: This report is a very-well conceived and designed publication. And happy. The collection of TESOL member photographs on the front page – all of whom are smiling broadly, one even appears to be laughing – just made us want to open it up and see what all of the happy was about. The concept is similar to that of the 1st place winner – using individual testimony, juxtaposed with concise, yet descriptive information about the organization’s work over the past year. TESOL’s report also earned points for being an excellent publication that looks fantastic, yet gives the impression that the organization did not have to spend a ridiculous amount of money producing it. This is always a plus for a non-profit organization.

Entrant Details
Building a Community of Excellence: TESOL International Association Annual Report
Building a Community of Excellence: TESOL International Association Annual Report
Contact: Ms. Meghan Moran

Credited Vendors & Partners
Citrine Sky Design
Kristin Ankers, kirsten@citrineskydesign.com

2012 Gold Award: Celebrating the Journey: 30 Years of Conservation Success

Annual Report

Celebrating the Journey: 30 Years of Conservation Success

Judge’s Comments: The beautiful photography in this report achieves a synergistic balance not only with the mission of the organization, but also the theme of the report, which is a subtle, yet exuberant statement of the incredible, hard-fought and, perhaps, most importantly, cumulative successes of the past 30 years. Not to mention the fact that all of the photographs are of the landscapes preserved through the Alliance’s hard work and some of the people who have been instrumental in making that happen. Perhaps the best way to describe it is “understated elegance”. It doesn’t really have a design theme, preferring instead the simplicity of a little text and lots of white space juxtaposed with oversized photos. The content is somewhat of a departure from the typical annual report – although all of the elements are there: introduction, accomplishments, financial information. However, it is the very unique and, frankly, moving, way that the organization chose to present that information that made this report stand out among all of the others. There are short, concise lists of the Alliance’s accomplishments accompanied by personal statements of those aforementioned people and photos of them in the environments they have worked to protect. This is one of the most effective statements of commitment to an organization’s mission and purpose that we have ever seen. Finally, in addition to all of the above and despite this being one of the shorter entrants in the category, we believe they found a way to acknowledge almost all of the people and organizations that made their work possible in a non-overwhelming way.

Entrant Details
Land Trust Alliance
Celebrating the Journey: 30 Years of Conservation Success
Contact: Ms. Christina Soto

Credited Vendors & Partners
O2 Lab Inc., Communications Firm
Robert McVearry, robert@o2lab.com

2012 Silver Award: International Dairy Foods Association Progress Report 2012

Annual Report

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Judge’s Comments: This entrant made the “possible winners” pile on the first run through. The graphics on the cover were seamlessly integrated with the internal content. The paper was high quality, yet not extravagant and it had a comfortable feel – very smooth and pleasing to hold. In terms of layout and style, the cover design was simple yet colorfully attractive and carried over very well throughout the document, yet wasn’t just the same design repeated over and over inside. The text was well-written and we liked the way that the action verbs on the cover corresponded to each of the sections of the document, as well as the way each two-page spread provided complete coverage of a different aspect of the association’s operations and achievements without using an overwhelming amount of text. The title indicated that this was a “Progress Report” and the content not only lived up to reporting on the association’s progress in the past year, but created a feeling that this progress was definitely an on-going characteristic, especially with regard to its work on behalf of its members.

Entrant Details
International Dairy Foods Association
International Dairy Foods Association Progress Report 2012
Contact: Mr. Marti Pupillo

Credited Vendors & Partners
CSG Creative, Communications Firm
Megan Hall, mhall@csgcreative.com

2012 Bronze Award: Asphalt Institute 2011 Annual Report

Annual Report

Asphalt Institute 2011 Annual Report

Judge’s Comments: This entrant was far and away the “sexiest” of all of the entrants, with its silk paper and minimalist exterior graphics, and it ran a very close third to the second place winner for some of the same reasons – well written text and coverage of accomplishments. The interior graphic design was fabulous and internally consistent, although was a different look than what we had expected from the cover and the first few pages. This association clearly values each of its members and affiliates – as indicated by the inclusion of their logos on the first two-page spread. And the introduction was one of the best statements of mission and vision that we’ve read. This earned extra points because this is one of the most important qualities of a document that is often used in the recruitment of new members. However, it was somewhat text heavy and the fact that there were so many uncaptioned photos was diminished the effectiveness of including them.

Entrant Details
Asphalt Institute
Asphalt Institute 2011 Annual Report
Contact: Ms. Tracie Schlich

2011 Gold Award: NICB 2010 Annual Report

Annual Report

NICB 2010 Annual Report

Judge’s Comments: This report achieved higher than top scores across the board in all judging areas, making it the best overall entrant.  It was exceptional in appearance, with nice, clean lines on the cover.  The paper that was used throughout had a very comfortable feel – very smooth and pleasing to hold.  In terms of layout and style, the “evolving” theme was incorporated very well throughout the document, not only with the simple and consistent graphical image of an upward-sloping bar demonstrating the growth of the industry and the association, but throughout the text as well.  The text was well-written: conveying the information essential to a comprehensive and effective annual report, yet concise enough to make the whole document an easy read.  We also liked the way the photos of members engaged in related activities illustrated the topics addressed in each segment of the report.

Entrant Details
National Insurance Crime Bureau
NICB 2010 Annual Report
Contact: Michelle Curtis

Credited Vendors & Partners
The Streetview Group Inc, Communications Firm
Steve Rudner, rudetao@comcast.net

2011 Silver Award: State of the Industry 2011

Annual Report

State of the Industry 2011

Judge’s Comments: Even though the PCA told us up-front that this was more a “state of the industry” report than an annual report in the traditional sense, the incorporation of both aspects was totally seamless throughout the document.  While not necessarily the “sexiest” document in terms of paper choice and inspirational layout (see the 1st Place winner), this report received top marks for overall effectiveness, had a very pleasing layout, was exceptionally easy to read – and was informative!  There was a lot of information, both about the cement/concrete industry and the Association itself, yet it was interesting even to a lay person and never overwhelming.  This report also received extra points for its use of several QR codes throughout, which added to the overall experience.

Entrant Details
Portland Cement Association
State of the Industry 2011
Contact: Mr. Bruce McIntosh

Credited Vendors & Partners
New Reality Media, Communications Firm
Al Perlman, al@newreality.com

2011 Bronze Award: AAHPM 2011 Progress Report

Annual Report

AAHPM 2011 Progress Report

Judge’s Comments: This is a good, solid annual report.  The main reason it ranked over some other reports that might have had better paper or snazzier designs is that it received top marks in all of the judging areas and is representative of what every non-profit organization’s report should strive to be, and even can be – regardless of whether it’s an in-house product or designed by a graphics professional.  It gives the appearance of high-quality, without giving the impression of excessive cost.  The layout (including the consistent and pleasing use of the organization’s tree logo) is simple, yet attractive. The report has a professional style, but the bright colors also give it an uplifting tone.  The content is solid, and, like the other two winners, the writing is concise, yet conveys much significant information.  It also contains a QR code that links to an innovative video the association produced to educate the public about hospice and palliative care.  Finally, as with the 1st and 2nd place winners, this report demonstrates a perfect balance between conveying industry information and association operating information.

Entrant Details
American Academy of Hospice and Palliative Medicine in partnership with Association Management Center
AAHPM 2011 Progress Report
Contact: Ms. Katie Macaluso

2010 Bronze Award: 2009 ASA Annual Report

Annual Report

2009 ASA Annual Report

Judge’s Comments: Spritely and discreet, Strong. Smart. Successful walks its audience through a year filled with the achievements of an association awake to opportunities for the advancement of the vital profession it represents. The report offers strong advocacy for the profession, smart writing and design, and assurances that its management to is keyed to success in all regards.
A “Looking Ahead” page emphasizes pledges to strengthen and improve the association’s communications by: (a) expanding its Simulation Education Network and offering educational Webinars, podcasts and other distance-learning programs; (b), completely revamping the association Web site to make it more informative and user friendly; and (c), matching the technology available with the needs of members.
The perpendicular format makes possible the use of full-page color photographs of members in action. It opens immediately with the inside front cover and page 1 devoted to an introduction to the association’s past and future. It is signed by four activist officers.
In sum, the report is as practical and as neat as an anesthesiologist’s gown and as sharp as the needle he or she may have to use.

Entrant Details
American Society of Anesthesiologists
2009 ASA Annual Report
Contact: Dawn Glossa

Credited Vendors & Partners
Lake County Press, Printer
Bob Opeka, Sales
Waukegan, Illinois
bobopeka@lakecountypress.com
847.336.4333