Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
CD, Video, Podcast or PSA
Judge’s Comments: Great. Engaging. Well produced. Fantastic visual storytelling.
Entrant Details
Institute of Food Technologists
World Without Food Science
Contact: Ms. Angie Myers
Credited Vendors & Partners
Castle Gate Media, Film Producer
Robert Ryan, robert@castlegatemedia.com
CD, Video, Podcast or PSA
Judge’s Comments: Wonderful. Engaging. Made me want to wear glasses.
Entrant Details
The Vision Council
Eyecessorize Taxi TV Spots
Contact: Ms. Stephanie Sikorski
Credited Vendors & Partners
The Look Now
CD, Video, Podcast or PSA
Judge’s Comments: Very good video. Love the animation
Entrant Details
The National Association of Community Health Centers
“A Day Without NACHC” Whiteboard Animation
Contact: Mr. Maurice Denis
Credited Vendors & Partners
RIP Media, Film Producer
CD, Video, Podcast or PSA
Judge’s Comment: The high quality video was very impressive. The production elements came together. The editing and direction were impressive. But what ultimately made this successful was that they came together to tell the story. Through heartbreak and devastation, the video made me want a Trusted Choice agent to ensure that I would be taken care of. The video impressively builds the brand of the Association.
Entrant Details
Independent Insurance Agents & Brokers of America
The Lockharts’ Story: Rapid Recovery
Contact: Ms. Susan Nester
Credited Vendors & Partners
Carden Communications, Film Producer
Bob Carden, bob@cardencom.com
CD, Video, Podcast or PSA
Judge’s Comment: The informational video not only gives the history of nurses but also creates a genuine investment in nurses. While watching the video, the viewer feels a sense of loyalty to nurses and an appreciation for what they do. And after investing the viewer in the profession, they make the successful jump to show that the PSNA supports these nurses. Very good video. Compelling story telling.
Entrant Details
Pennsylvania State Nurses Association
The Long White Line
Contact: Ms. Jennifer Neidig
Credited Vendors & Partners
Churchill Strategies, Public Relations Firm
Jeff Coleman, jeff@churchillmedia.org
CD, Video, Podcast or PSA
Judge’s Comment: By using a simple white board the video engages and educates on a relatively low budget. The subject matter is very dry and it’s difficult to engage people who are not experts in the field. But through the use of the whiteboard, the subject matter becomes not only manageable but entertaining. The creativity of the video is the most impressive part about it. Other associations should take note, it doesn’t take a massively produced video to tell the story and communicate your message.
Entrant Details
Vinyl Siding Institute, Inc.
Understanding Solar Reflection & Heat Distortion
Contact: Mr. Adam Strizzi
Credited Vendors & Partners
CounterPoint Strategies, Communications Firm
Hillary Thrasher, hillary@counterpointstrategies.com
