Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Convention Promotion Package
Judge’s Comments: Really neat idea demonstrated in cool graphics and the youtube promo is too much, an idea whose time has come…the unconference!!
Entrant Details
Association of Language Companies (ALC) in partnership with Management Solutions Plus, Inc.
ALC UNConference13
Contact: Ms. Julie Hill
Convention Promotion Package
Judge’s Comments: Language and graphics speaks to the C-suite audience it wants to attend, the feel of the conference jumps off the page
Entrant Details
National Asphalt Pavement Association
NAPA’s 2013 Annual Meeting First Brochure
Contact: T. Carter Ross
Credited Vendors & Partners
Rizco Design, Graphic Design Firm
Debra Rizzi, debra@rizcodesign.com
Convention Promotion Package
Judge’s Comments: The use of food in the execution of the brochure graphics pops off the page AND their use as card symbols (diamond, club, etc) is a playful take on the event’s location
Entrant Details
Institute of Food Technologists
2012 IFT Annual Meeting & Food Expo Attendee Promotion Campaign
Contact: Ms. Jennifer London
Credited Vendors & Partners
LEC Ltd., Communications Firm
Amanda Onyon, amanda.onyon@lecltd.com
Convention Promotion Package
Judge’s Comments: This packet exhibits elegance and unusual creativity. The design is inventive, especially the wheel that displays a timeline of accomplishment and impact. The translucent envelope that contains the invitation is another touch that suggests an elevated tone to their event. The layout is clean and attractive, and the color scheme is warm and serene. The content itself is clear and crisp—no wasted verbiage or needless clutter. All these elements are in keeping with an overall impression of style and dignity—both clearly the goal of AAJC’s conference.
Entrant Details
Asian American Justice Center in partnership with GRAPHEK
Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)
Contact: Ms. Ellen Kim
Convention Promotion Package
Judge’s Comments: This package benefits from two very creative ideas. The first is the theme of raw material to finished product, which is sustained throughout—and is especially effective as a visual device. Related to this is the extremely effective template that ties a variety of businesses and industries together. By creating a design that allows for modular copy and visuals, each mailing appears designed for a specific industry. This allows the organization to maintain quality across the mailings—based on the clean and effective design—while leveraging costs of production. The colors used are also vibrant and appealing. Finally, the goal of these mailings—to get guests registered—is addressed very effectively though a combination of displays and prominent guests.
Entrant Details
Packaging Machinery Manufacturers Institute (PMMI) in partnership with Fixation Marketing
“Packaging. Processing. Powerful.” – PACK EXPO Las Vegas 2011 Attendee Promotional Materials
Contact: Ms. Yasmine Kuttab
Convention Promotion Package
Judge’s Comments: This packet is impressive from several standpoints. Most notably, the organization did a very good job of using multiple platforms for their messaging. Along with brochures, cards, and print ads, the packet includes a range of online marketing, such as website banner ads, Facebook promotion and even a Denver-themed iTunes list. The color scheme is strong, the layout is clean and the copy is straightforward and effective. In addition, the theme—Aha! Moments—is provocative, suggesting that participants will have eye-opening experiences that will benefit their work.
Entrant Details
AWHONN
Aha! Moments
Contact:Kelly Gardner Headd
Credited Vendors & Partners
Stray Cats Design, Graphic Design Firm
Barbara Hoy, straycatsdesign@mac.com
Association: National Association of Black Journalists
Printer: Automated Graphic Systems, Inc.
Category: 16.Convention Promotion Package
Publication: The Unity 2004 Media and Career Expo
Primary Contact: Lesley Newkirk – Marketing Manager
Award: Bronze
Year: 2004
Association: American Council of Engineering Companies
Category: 16.Convention Promotion Package
Publication: The Maine Event – ACEC 2004 Fall Conference
Primary Contact: Kenita Hidalgo – Director, Meetings & Conventions
Designer: American Council of Engineering Companies
Sheila Mahoutchian
Printer: Todd Allan Printing
Award: Silver
Year: 2004
Association: Society of Plastics Engineers
Printer: Automated Graphic Systems, Inc.
Category: 16.Convention Promotion Package
Publication: SPE: ANTEC 2004 Advance Program mailer
Primary Contact: Lesley Newkirk – Marketing Manager
Award: Silver
Year: 2004
Association: SnowSports Industries America
Category: 16.Convention Promotion Package
Publication: SIA.05 print mailer
Primary Contact: Mary Cecile Neville – Trade Marketing Manager
Award: Bronze
Year: 2004
