2013 Gold Award: Focus on Wide Format

Convention Promotion Package
Focus on Wide Format

Judge’s Comments: WOW—great use of a small promo piece to communicate. You just have to grab it and pull on the lens—you are now engaged! The targeted audience likely gave out a laugh when they did.  Loved to creative “twist” on the piece.

Entrant Details
SGIA
Focus on Wide Format
Contact: Ms. Maggie Brescia

Credited Vendors & Partners
ITP, Printing
Kevin Ness, KNess@itpofusa.com

2013 Silver Award: First Look at ACTFL 2013

Convention Promotion Package
First Look at ACTFL 2013

Judge’s Comments: Another interactive approach in a small form—as a 1st look/reminder about the event it pre-empts the audience’s questions in an engaging way by “unfolding” as the communication continues. Colorful, visually simple, straight forward text, and compact.

Entrant Details
American Council on the Teaching of Foreign Languages (ACTFL)
First Look at ACTFL 2013
Contact: Ms. Debra Bokatzian

2013 Bronze Award: Fueled by ACS

Convention Promotion Package
Fueled by ACS

Judge’s Comments: Great way to engage and include younger conference attendees—promote them as important to event AND pay for their gas. Using outside the box ways of connecting with the associations future pipeline of meeting attendees, members and leaders says great things about the association’s culture.

Entrant Details
American Chemical Society
Fueled by ACS
Contact: Mr. Tyler Hall

2012 Gold Award: ALC UNConference13

Convention Promotion Package

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Judge’s Comments: Really neat idea demonstrated in cool graphics and the youtube promo is too much, an idea whose time has come…the unconference!!

Entrant Details
Association of Language Companies (ALC) in partnership with Management Solutions Plus, Inc.
ALC UNConference13
Contact: Ms. Julie Hill

2012 Silver Award: NAPA’s 2013 Annual Meeting First Brochure

Convention Promotion Package

NAPA's 2013 Annual Meeting First Brochure

Judge’s Comments: Language and graphics speaks to the C-suite audience it wants to attend, the feel of the conference jumps off the page

Entrant Details
National Asphalt Pavement Association
NAPA’s 2013 Annual Meeting First Brochure
Contact: T. Carter Ross

Credited Vendors & Partners
Rizco Design, Graphic Design Firm
Debra Rizzi, debra@rizcodesign.com

2012 Bronze Award: 2012 IFT Annual Meeting & Food Expo Attendee Promotion Campaign

Convention Promotion Package

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Judge’s Comments: The use of food in the execution of the brochure graphics pops off the page AND their use as card symbols (diamond, club, etc) is a playful take on the event’s location

Entrant Details
Institute of Food Technologists
2012 IFT Annual Meeting & Food Expo Attendee Promotion Campaign
Contact: Ms. Jennifer London

Credited Vendors & Partners
LEC Ltd., Communications Firm
Amanda Onyon, amanda.onyon@lecltd.com

2011 Gold Award: Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)

Convention Promotion Package

Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)

Judge’s Comments: This packet exhibits elegance and unusual creativity. The design is inventive, especially the wheel that displays a timeline of accomplishment and impact. The translucent envelope that contains the invitation is another touch that suggests an elevated tone to their event. The layout is clean and attractive, and the color scheme is warm and serene.  The content itself is clear and crisp—no wasted verbiage or needless clutter. All these elements are in keeping with an overall impression of style and dignity—both clearly the goal of AAJC’s conference.

Entrant Details
Asian American Justice Center in partnership with GRAPHEK
Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)
Contact: Ms. Ellen Kim

2011 Silver Award: “Packaging. Processing. Powerful.” – PACK EXPO Las Vegas 2011 Attendee Promotional Materials

Convention Promotion Package

"Packaging. Processing. Powerful." - PACK EXPO Las Vegas 2011 Attendee Promotional Materials

Judge’s Comments: This package benefits from two very creative ideas.  The first is the theme of raw material to finished product, which is sustained throughout—and is especially effective as a visual device.  Related to this is the extremely effective template that ties a variety of businesses and industries together.  By creating a design that allows for modular copy and visuals, each mailing appears designed for a specific industry. This allows the organization to maintain quality across the mailings—based on the clean and effective design—while leveraging costs of production. The colors used are also vibrant and appealing. Finally, the goal of these mailings—to get guests registered—is addressed very effectively though a combination of displays and prominent guests.

Entrant Details
Packaging Machinery Manufacturers Institute (PMMI) in partnership with Fixation Marketing
“Packaging. Processing. Powerful.” – PACK EXPO Las Vegas 2011 Attendee Promotional Materials
Contact: Ms. Yasmine Kuttab

2011 Bronze Award: Aha! Moments

Convention Promotion Package

Aha! Moments

Judge’s Comments: This packet is impressive from several standpoints.  Most notably, the organization did a very good job of using multiple platforms for their messaging. Along with brochures, cards, and print ads, the packet includes a range of online marketing, such as website banner ads, Facebook promotion and even a Denver-themed iTunes list.  The color scheme is strong, the layout is clean and the copy is straightforward and effective. In addition, the theme—Aha! Moments—is provocative, suggesting that participants will have eye-opening experiences that will benefit their work.

Entrant Details
AWHONN
Aha! Moments
Contact:Kelly Gardner Headd

Credited Vendors & Partners
Stray Cats Design, Graphic Design Firm
Barbara Hoy, straycatsdesign@mac.com

2004 Bronze Award: National Association of Black Journalists / Automated Graphic Systems, Inc.

The Unity 2004 Media and Career Expo

Association: National Association of Black Journalists

Printer: Automated Graphic Systems, Inc.

Category: 16.Convention Promotion Package

Publication: The Unity 2004 Media and Career Expo

Primary Contact: Lesley Newkirk – Marketing Manager

Award: Bronze

Year: 2004