2013 Gold Award: Campus Marketplace

Daily or Weekly Communication
Campus Marketplace

Judge’s Comments: This colorful, well-laid out electronic publication offers campus retailers a mix of news, success strategies and resources, while subtly hyping association programs. Video and social media are used effectively.

Entrant Details
NACS
Campus Marketplace
Contact: Mr. Dan Pender

2013 Silver Award: AICPA News Update

Daily or Weekly Communication
AICPA News Update

Judge’s Comments: AICPA always produces strong efforts (landing in the winners’ circle each of the last three years).* They just get “it,” with concise content, including member-oriented news stories, updates, and how-to articles. Marked improvements and attention to detail show in this year’s major relaunch, which showcase expanded feature sections to include video, LinkedIn conversations and media mentions.

Entrant Details
AICPA
AICPA News Update
Contact: Mr. Gregory Wright

2013 Bronze Award: Insurance News & Views™

Daily or Weekly Communication
Insurance News & Views™

Judge’s Comments: While a simpler layout than the top two winners, this weekly e-newsletter hits all the right notes. The content covers such topics as: industry-related legislation; disaster response efforts; access to association benefits; and more. All briefs provide links to the organization’s full online magazine.

Entrant Details
Independent Insurance Agents and Brokers of America
Insurance News & Views™
Contact: Ms. Jacquelyn Connelly

2012 Gold Award: Connecting the Dots

Daily or Weekly Communication

Connecting the Dots

Judge’s Comments: Connecting the Dots from the Metals Service Center Institute is a content-rich, news-oriented advocacy e-newsletter. The design allows C-level executives to skim headlines easily, and there are also multiple links to stories and resources that create a “deep bench” image. Of special note: resources are provided in both English and Spanish.

Entrant Details
Metals Service Center Institute
Connecting the Dots
Contact: Ms. Ashley DeVecht

Credited Vendors & Partners
Julie Cram, LLC

Propeller

2012 Silver Award: Friday Facts – AIA Florida’s Weekly Communications

Daily or Weekly Communication

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Judge’s Comments: The Florida Association of the American Institute of Architects publishes Friday Facts. The e-newsletter features a clean layout with design and colors appropriate to the industry. Content is balanced between news stories and organization activities. Fun fact: Originally called Friday Fax, the design has morphed to meet the changing delivery platform.

Entrant Details
The Florida Association of the American Institute of Architects
Friday Facts – AIA Florida’s Weekly Communications
Contact: Ms. Vicki Long

2012 Bronze Award: Last Word – April 24, 2012

Daily or Weekly Communication

Last Word - April 24, 2012

Judge’s Comments: American Council of Engineering Companies’ Last Word is full of news-oriented content with clear connections to membership interests. Regular charts, photos, and features pass along information in a mostly-graphic way. Photo captions convey almost as much detail as the stories themselves. The April 2012 issue was particularly robust, because it contained post-conference coverage.

Entrant Details
American Council of Engineering Companies
Last Word – April 24, 2012
Contact: Ms. Daisy Nappier

Credited Vendors & Partners
Potomac Digitek, Web Technology Company
Paul Finkel, paul@podi.com

2011 Gold Award: Appraiser News Online

Daily or Weekly Communication

Appraiser News Online

Judge’s Comments: Appraiser News Online is sent out weekly by The Appraisal Institute. The newsletter utilizes easy-to-scan headlines and story summaries, relevant graphic elements and economic indicator charts to keep readers coming back each week. The well-designed left-hand navigation bar keeps members focused mostly on the articles within an issue. (Note: Some of the weekly content is re-purposed for use in their monthly member communications. That’s just smart recycling.)

Entrant Details
Appraisal Institute
Appraiser News Online
Contact: Stephanie Liverani

2011 Silver Award: CPA Letter Daily

Daily or Weekly Communication

CPA Letter Daily

Judge’s Comments: CPA Daily Letter from the American Institute of Certified Public Accountants (AICPA) gets the nod for its strong content. Each issue includes: summaries of 10-12  stories in business, finance and accounting; association information; and links to videos, t.v. broadcasts and feature reader polls. The publication, created in partnership with SmartBrief, Inc., includes a “Top Five” stories section based on reader analytics and uses links to back issues, subscriber tools and social media sharing techniques.

Entrant Details
AICPA
CPA Letter Daily
Contact: Gregory Wright

Credited Vendors & Partners
SmartBrief, Communications Firm
Alicia McGrail, amcgrail@smartbrief.com

2011 Bronze Award: New Jersey School Board Association On-Line School Board Notes

Daily or Weekly Communication

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Judge’s Comments: The New Jersey School Boards Association’s School Board Notes combines text with embedded video and links to Internet radio shows. There’s a quick-scan headline/summary section with links to full stories, a right-hand interactive calendar, and tabs to allow members to jump to the association’s home page and archives. To encourage reader return involvement, there’s a monthly poll, with results featured in the next issue. Clean design, readability, and good use of color photos make this weekly a winner.

Entrant Details
New Jersey School Boards Association
New Jersey School Board Association On-Line School Board Notes
Contact: Ann Marie Smith