Direct Marketing Piece/Promotion

Judge’s Comments: Over the years many entrants have tried the “Washington angle” for their group often end up in the weeds. This is a great exception; The PMA  brochure’s writing is clear and to the point; The information about the PMA has a human interest story. This story telling is really very strong and permits key points to be naturally introduced into the this entrant; The layout is easy to follow and designed to be read as a headline and a topic sentence without loss of understanding; QR codes and a special pma.com/memberstories provide quick ways to get the details across to members and non-members.

Entrant Details
Produce Marketing Association
PMA “Member Stories” Campaign
Contact: Ms. Kelly Koczak McCurdy