2013 Gold Award: CMI B2B Sustainability Campaign Mailer

Direct Marketing Piece/Promotion
CMI B2B Sustainability Campaign Mailer

Judge’s Comments: A good use of direct mail to attract attention and tell a story. The product is well written and the layout is really super. Just a great example of business direct mail.

Entrant Details
Fixation Marketing in partnership with Can Manufacturers Institute
CMI B2B Sustainability Campaign Mailer
Contact: Ms. Maggie Regan

2013 Bronze Award: Pioneering the Future of Biomaterials – Call for Abstracts

Direct Marketing Piece/Promotion
Pioneering the Future of Biomaterials – Call for Abstracts

Judge’s Comments: Another good use of format.  Attractively laid out, a bit too much information detail, but the information overload is handled in the best manner possible. A very good job. It’s a great idea well executed.

Entrant Details
Association Headquarters in partnership with Society for Biomaterials
Pioneering the Future of Biomaterials – Call for Abstracts
Contact: Ms. Kim Karagosian

2012 Gold Award: 2012 AWSP Principals’ Conference Marketing Postcard

Direct Marketing Piece/Promotion

2012 AWSP Principals' Conference Marketing Postcard
Judge’s Comments: An excellent job of showing the many topics at their conference with simple “apps”  A few details on reverse and a call to action.  -  Principals are busy… few words, quick pictorial summary… well suited to the mobile computing age

Entrant Details
Association of Washington School Principals
2012 AWSP Principals’ Conference Marketing Postcard
Contact: Ms. Linda Farmer

2012 Silver Award: MINExpo INTERNATIONAL® 2012 (National Mining Association Tradeshow and Conference)

Direct Marketing Piece/Promotion

MINExpo INTERNATIONAL® 2012 (National Mining Association Tradeshow and Conference)

Judge’s Comments: A classic, well thought-out direct marketing promotion that has all the details: About (every 4 years); Dates/Location clearly stated. Who Should Attend; Good Call to action via web; Some use of mining terms as part of text- not excessive; Great design and use of typefaces

Entrant Details
National Mining Association in partnership with Frost Miller Group
MINExpo INTERNATIONAL® 2012 (National Mining Association Tradeshow and Conference)
Contact: Mr. Kevin Miller

2012 Bronze Award: PMA “Member Stories” Campaign

Direct Marketing Piece/Promotion

PMA "Member Stories" Campaign

Judge’s Comments: Over the years many entrants have tried the “Washington angle” for their group often end up in the weeds. This is a great exception; The PMA  brochure’s writing is clear and to the point; The information about the PMA has a human interest story. This story telling is really very strong and permits key points to be naturally introduced into the this entrant; The layout is easy to follow and designed to be read as a headline and a topic sentence without loss of understanding; QR codes and a special pma.com/memberstories provide quick ways to get the details across to members and non-members.

Entrant Details
Produce Marketing Association
PMA “Member Stories” Campaign
Contact: Ms. Kelly Koczak McCurdy

2011 Gold Award: “VIP Invitations” – 2011 BIO International Convention VIP Reception Invitations

Direct Marketing Piece/Promotion
"VIP Invitations" - 2011 BIO International Convention VIP Reception Invitations

Judge’s Comments: BIO is the gold standard. Keeping up the tradition of making a reception invitation a bit more glamourous is to be admired.

Entrant Details
Biotechnology Industry Organization (BIO) International in partnership with Fixation Marketing
“VIP Invitations” – 2011 BIO International Convention VIP Reception Invitations
Contact: Ms. Yasmine Kuttab

2011 Silver Award: New York No-Fault Campaign

Direct Marketing Piece/Promotion

New York No-Fault Campaign

Judge’s Comments: PCI tackled a complex subject and explained it effectively for local political leaders and others

Entrant Details
PCI
New York No-Fault Campaign
Contact: Mr. Steven Cline

2011 Bronze Award: Find Your Dream Job Promotion

Direct Marketing Piece/Promotion

Find Your Dream Job Promotion

Judge’s Comments: An imagitative series this year, as in previous years.  Speaks well to their target audience.

Entrant Details
AWHONN in partnership with LTD Creative
Find Your Dream Job Promotion
Contact: Ms. Louanne Welgoss