Judge’s Comments: Through the Member Handbook: Ahead of the Curve, the Association of Global Automakers has created a clear, concise, functional marketing piece to ensure members, key target audiences, and legislators know the value of the association and its membership. The Member Handbook educates members about the value of being a member by encouraging participation in the members-only website and on various committees as well as informs members of the key policy issues on which the association represents their companies. Based on the members of the association, the piece achieves its purpose and is designed perfectly for the audience. It is a well thought-out piece with strong writing and content, presented consistently and effectively.
Association of Global Automakers
Global Automakers Member Handbook
Contact: Ms. Annemarie Pender
Credited Vendors & Partners
Grafik Marketing Communications, Communications Firm
Gregg Glaviano, firstname.lastname@example.org