2013 Gold Award: The Meeting Professional – Monthly Trade Association Magazine

Monthly Trade Association Magazine
The Meeting Professional - Monthly Trade Association Magazine

Judge’s Comments: The gold winning title is the complete package—starting with a compelling gatefold cover design, interesting typography, and useful content throughout the issue along with a strong commitment to the association members. The columns and departments have interesting and fun graphics that keep the reader engaged. There is a strong digital presence throughout the title with links to an e-newsletter, blog and Twitter. This title has also a feature opening page that ensures that the reader will pay special attention to these important stories.

Entrant Details
Meeting Professionals International
The Meeting Professional – Monthly Trade Association Magazine
Contact: Ms. Blair Potter

2013 Silver Award: RTOHQ – The Magazine

Monthly Trade Association Magazine
RTOHQ - The Magazine

Judge’s Comments: The reader is quickly drawn into this title starting with the striking cover and larger 9 x 10 7/8 trim size. This trim size “affects the design in subtle ways, incorporating design elements that are more square or horizontal, with not as many vertical elements used in typical magazines.” The executive director’s welcome letter encourages members to go on the website to watch videos from the recent conference or to access them from a daily e-newsletter. The very clean design is readable with interesting typography, graphics and photography. This issue is very accessible to the readers through its compelling content and design.

Entrant Details
Association of Progressive Rental Organizations (APRO)
RTOHQ – The Magazine
Contact: Mr. Richard May

2013 Bronze Award: Crosscut: The official magazine of the North American Wholesale Lumber Association

Monthly Trade Association Magazine
Crosscut: The official magazine of the North American Wholesale Lumber Association

Judge’s Comments: This recently redesigned magazine has certainly achieved its goal to “hit their members over the head with a 2 x 4” of content marketing. The association worked with their partner, GLC, to create a magazine that wasn’t” just another trade publication.” The striking cover design and typography instantly draws their readers into the issue. The fronts of book sections have fun and interesting infographics, typography and useful content. The well written feature has a striking design and fun graphics. The other features are equally well designed with clever elements that keep the reader engaged.

Entrant Details
GLC in partnership with the North American Wholesale Lumber Association
Crosscut: The official magazine of the North American Wholesale Lumber Association
Contact: Ms. Rene Ryan

2012 Gold Award: ACC Docket (July/August 2012)

Monthly Trade Association Magazine

ACC Docket (July/August 2012)
Judge’s Comments: The gold winning title is the complete package—starting with a compelling cover design, useful content throughout the issue along with a strong commitment to the association members. The graphics used throughout the issue keep the reader interested and engaged in the departments and columns and feature stories. Each feature story has a unique design that complements the well written editorial. It is hard to put this issue down.

Entrant Details
Association of Corporate Counsel
ACC Docket (July/August 2012)
Contact: Ms. Laurie Adamson

2012 Silver Award: Forward Magazine | November/December 2012

Monthly Trade Association Magazine

Forward Magazine | November/December 2012

Judge’s Comments: The association sums up their readership best in this statement from the Statement of Purpose: “Forward’s readers are also readers of Forbes, Inc. magazine, The Economist, The Wall Street Journal and the New York Times. Because of that, readers expect quality reporting, stunning photography and illustrations, and design elements that allow them to digest information visually.” This entry exemplifies the association’s expectations. This issue has a clean and crisp design throughout with a strong emphasis on the feature stories. The design elements make it easy for the ready to jump into the issue and stay interested through columns, departments and well written feature stories. There is also a strong tie to the association’s website as many references lead readers to go to the website for more in-depth information.

Entrant Details
Metals Service Center Institute
Forward Magazine | November/December 2012
Contact: Ms. Ashley DeVecht

Credited Vendors & Partners
Imagination Publishing, Publishing Company

2012 Bronze Award: The Language Educator – October 2012

Monthly Trade Association Magazine

The Language Educator - October 2012

Judge’s Comments: This is a sophisticated and targeted membership title with a strong awareness of the member needs. The design is crisp and clean throughout the issue. The colorful graphics in the front of the book columns and departments grab the reader’s attention right away. The feature continues this creative use of graphics and strong design. The association is committed to getting the members up to date on technology issues with a special focus on social media in one of the features.

Entrant Details
American Council on the Teaching of Foreign Languages in partnership with Goulah Design Group
The Language Educator – October 2012
Contact: Mr. Marty Abbott

2011 Gold Award: tED magazine

Monthly Trade Association Magazine

TED magazine

Judge’s Comments: This winning title has it all—a dynamic cover design, excellent content, useful ideas in the columns and departments and strong social media presence.  The cover design beckons you to read this issue.  The graphics used throughout the issue break up the copy to make it easier for the reader to navigate the user friendly information.  The special section called the “Green Room” stands out with a striking design and well written content.   There are tags throughout the issue encouraging the reader to check the President’s blog and to follow the association on Twitter for the latest government affairs news.

Entrant Details
NAED/tED magazine
TED magazine
Contact: Ms. Misty Byers

2011 Silcer Award: Independent Banker

Monthly Trade Association Magazine

Independent Banker

Judge’s Comments: This title leads the reader into the issue with a compelling cover design, interesting graphics and well written content.  The special section on compliance starts with a dramatic feature spread and is interspersed with graphics that make the story easy to read and user friendly.  Each feature story uses graphics, illustration and typography in a striking manner.  The content also contains a section on social media showing the organization’s commitment to keeping the readers up to date.

Entrant Details
Independent Community Bankers of America in partnership with GLC Custom Media
Independent Banker
Contact: Paula Frey

2011 Bronze Award: Facility Management Journal

Monthly Trade Association Magazine

Facility Management Journal

Judge’s Comments: This single subject issue is about the Modern Workplace.  The very clever cover is a working QR reader that allows the reader to visit the Modern Workplace photo gallery online.  Each feature story provides a different take on the workplace challenges facing facilities management professionals.  This title is produced in-house with four staff members who also fill other roles for the association.  The content is well written and complemented by interesting photography, graphics throughout the issue.  There are also several tags leading the reader to the association’s digital products.

Entrant Details
International Facility Management Association
Facility Management Journal
Contact: Ms. Susan Donaldson

Credited Vendors & Partners
IFMA, Communications Firm
Andrea Sanchez, tbolerjack@hessprintsolutions.com

Hess Communications, Printer Company
Tom Bolerjack, tbolerjack@hessprintsolutions.com