Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Promotional Items
Judge’s Comments: I’m not sure I’ve ever been this impressed with a lapel pin as a promotional item. Linking the pin to a series of contests and networking opportunities throughout their convention was genius!
Entrant Details
CREW Network
I Choose CREW
Contact: Ms. Denise Kahler
Promotional Items
Judge’s Comments: Visually alone this calendar is impressive but I was even more pleased to discover its three fold purpose to promote upcoming events, the Journal’s member photo contest and member engagement made it even more appealing. How wonderful to discover that all of the photos were from members!
Entrant Details
Academy of Nutrition and Dietetics
Eat Right Calendar
Contact: Mr. Jason Switt
Promotional Items
Judge’s Comments: A simple and inexpensive promotional item was the perfect fit for HAI’s mobile app launch. The fact that it was reusable and affixed to a marketing piece educating member’/s on the new app and its benefits was a winning combination.
Entrant Details
Helicopter Association International
HAI Mobile Screen Cleaner
Contact: Ms. Annette Duplinsky
Credited Vendors & Partners
CompanyStuff Marketing, Marketing Firm
Steve Lindland, stevel@companystuff.com
Promotional Items
Judge’s Comments: As mentioned by the entrant, the field of hospice and palliative medicine is a relatively new field in the US. This magnet, displayed in offices, does a fantastic job of portraying the benefits of this care to patients and caretakers. It is an easy to digest message and I love the way the font size and color are different when projecting the positive benefits. They took a rather ordinary promotional item and made it special and meaningful.
Entrant Details
American Academy of Hospice and Palliative Medicine in partnership with Association Management Center
AAHPM Promotional Messaging Magnet
Contact: Ms. Katie Macaluso
Promotional Items
Judge’s Comments: The “Think Harder. Concrete” campaign t-shirt was a smart and effective way to deliver a range of messages in one format. Also, with natural disasters on the forefront of the news throughout the world, using the tagline “the one material you trust between you and a disaster. Think Harder. Concrete.” is just jarring enough without being offensive. An excellent and straightforward campaign.
Entrant Details
Portland Cement Association
The One Material You Trust: T-shirt Giveaway
Contact: Ms. Patricia Flesher
Credited Vendors & Partners
Stokefire, Communications Firm
Tate Linden, tate@stokefire.com
Promotional Items
Judge’s Comments: With an increase of 10% in attendance for both Annual Sessions, this pin helped to increase awareness across membership while providing a keepsake for future years.
Entrant Details
American Association of Orthodontists
2011 AAO Annual Session Lapel Pin
Contact: Ms. Pam Paladin
Promotional Items
Judge’s Comments: This isn’t your ordinary promotional calendar. While the healthy recipes included in each month were great, this piece really stood out because of its incorporation of ADA specific events on the actual calendar. A great way to get your members more involved!
Entrant Details
American Dietetic Association
ADA Membership – Your Recipe for Success
Contact: Georgia Gofis
Credited Vendors & Partners
Cardinal Specialties, Promotional Products Company
Michelle Johann
michele.johann@cardinalspecialties.com
7087841180
Promotional Items
Judge’s Comments: The note cards created by the Society for Neuroscience were the perfect give away that people would actually want to use! These beautifully designed note cards depict different neurons in an artistic fashion. An absolutely fantastic and extremely creative way to promote the organization.
Entrant Details
Society for Neuroscience
SfN Presidential Gift Give Away
Contact: Nicole Deoudes
Credited Vendors & Partners
Graphtec, Printer
Rob Dauses
rdauses@graphtec.com
3013170100
Promotional Items
Judge’s Comments: This promotion stood out because of its elements and its overall purpose, promoting orthodontic health and encouraging confidence in young teens. By pairing back-to-school fashion with braces is a great way to promote directly to their core audience. Each package included water-less tooth brushes, a nail file, a picture frame, social media menu and gift certificates to local, affordable jewelry stores for teen girls all neatly packaged in a matching lunch bag.
Entrant Details
American Association of Orthodontists
Style ‘n Smile Goodie Bag
Contact: Pamela Paladin
Credited Vendors & Partners
Weber Shandwick Worldwide, Public Relations Firm
Susanne Reimer, Vice President
St. Louis, Missouri
sreimer@webershandwick.com
314-552-6754
Association: American Public Transportation Association (APTA)
Category: 17.1 Promotional Items
Publication: Public Transportation Gas and Carbon Savings Calculators and Whack-A-Pump Game
Primary Contact: Mark Neuville – Manager, Advocacy
Award: Silver
Year: 2008
