Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Social Media
Judge’s Comments: Varied content across multiple social networks.
Entrant Details
The National Association of Professional Organizers in partnership with Association Headquarters
The National Association of Professional Organizers (NAPO) Social Media Presence
Contact: Ms. Kim Karagosian
Social Media
Judge’s Comments: Well structured and utilized. Impressive organization and scheduling of content.
Entrant Details
American Society for Nutrition
ASN Social Media Experiences New Heights
Contact: Ms. Suzanne Price
Social Media
Judge’s Comments: Very good use of twitter. If this were simply a Twitter category, they might win. But this show a great way to communicate what is happening at a conference to members.
Entrant Details
American College of Chest Physicians
CHEST 2012 “Day in the Life of” Social Media Project
Contact: Ms. Jennifer Stawarz
Social Media
Judge’s Comment: The first thing that stands out about the American Institute of CPA’s is their thorough social media plan. Many social media plans will include one or two social networking sites, but the AICPA has embraced more than just Facebook and Twitter, they have utilized LinkedIn, YouTube and maintain an active blog. The use of LinkedIn is particularly impressive. LinkedIn can be a powerful tool for professional associations, and AICPA has leveraged it well. They maintain two groups, one closed for members only information and the other open to all people will an interest in the field. The careful attention they’ve paid to all of their social networks has paid off with impressive growth in their ability to connect, communicate and educate their members. The campaign is to be commended.
Entrant Details
AICPA
AICPA Social Media and AICPA Insights
Contact: Gregory Wright
Social Media
Judge’s Comment: TESOL International Association’s use of social media makes it stand apart from the rest. The Facebook page’s growth and engagement shows that through proper engagement social media is a powerful tool. The use of questions to engage members is something associations should take note of. Questions engage and challenge fans to interact, thereby creating a stronger community and generating organic social media growth. The association also maintains a strong Twitter presence, a blog and has begun engaging on LinkedIn.
Entrant Details
TESOL International Association
TESOL Social Media
Contact: Mr. Barry Pilson
Social Media
Judge’s Comment: This campaign was not only effective, but shows how strong partnerships can generate strong return. Trusted Choice grew organically because they were donating money to a well known charity. By tying the amount of money being donated to new likes, the association not only grew the social media base, but also generated incredible good will while solidifying a solid brand image.
Entrant Details
Independent Insurance Agents & Brokers of America
Trusted Choice Facebook Fundraiser
Contact: Ms. Susie Bonner
