2013 Gold Award: CMI B2B Sustainability Website

Web Sites
CMI B2B Sustainability Website

Judge’s Comments: A beautiful parallax website with simple navigation and very clear calls to action, the viewer can’t help but click through to learn more about aluminum cans and sustainability. Visually attractive, fun, with great easy to understand content backed up by eminently shareable infographics as well as meatier information for those who want to dig deeper.  Video and multimedia elements.  Well-rounded and active social media channels to back up the website. Beautifully user-friendly mobile experience.  An all-around fantastic website.

Entrant Details
Fixation Marketing in partnership with Can Manufacturers Institute
CMI B2B Sustainability Website
Contact: Ms. Maggie Regan

2013 Silver Award: Venturescape 2013, National Venture Capital Association Annual Meeting

Web Sites
Venturescape 2013, National Venture Capital Association Annual Meeting

Judge’s Comments: Great, strategic, confidently designed upgrade that is not afraid to have a personality.  A conference site that has truly taken into account the audience it seeks to attract, putting four main elements front and center – a speakers corner showing off influential speakers, a rock concert, the “world’s largest VC Office hours”, and Deep Dives related to deeper session content relevant to the industry.  Great, simplified mobile experience. This site meshes the offline and online beautifully to create a digital experience that will surely attract lots of new members to their conference.

Entrant Details
Frost Miller Group in partnership with National Venture Capital Association
Venturescape 2013, National Venture Capital Association Annual Meeting
Contact: Mr. Evan Mann

2013 Bronze Award: American Association of Orthodontists Website for Members: aaoinfo.org

Web Sites
American Association of Orthodontists Website for Members: aaoinfo.org

Judge’s Comments: The most traditional and most complete of the three winning websites.  This website put the user front and center, with clear calls to action, particularly on the mobile site.  It’s very easy to get to the pages a member might want – conference registration, AAO community, social media sites, relevant industry information.  But the site is visually stunning, with large pictures of smiling people (with fabulous white teeth), and easy-to-find links to everything a member might need. It is very clearly designed for member use rather than consumer use – which is rare, and not confusing to the viewer.

Entrant Details
American Association of Orthodontists
American Association of Orthodontists Website for Members: aaoinfo.org
Contact: Ms. Pam Paladin

2012 Gold Award: ThisWayToCPA.com

Web Sites

ThisWayToCPA.com

Judge’s Comments: This website is simply fantastic.  Its audience (the person studying for their CPA) is very clearly defined and the value they will get from the site very obvious and immediate. There’s an instant call to action for the viewer (“tell us where you are, get hand picked stuff”) to self identify as being at a specific stage of their CPA professional development; and once they identify themselves, the site becomes tailored to what content they need. There are other calls to action related to member recruitment, which are constantly showing the WIIFM (what’s in it for me) value to the viewer of becoming a member.  The entire site is designed to be about the viewer, not about the association, which is rare and refreshing to see.  The site also has a fresh, informal, even humorous tone that is engaging and draws the viewer in deeper, and fun design elements that reflect that personality. The only negative – the site is not easily viewable on a mobile phone, however this is compensated by having a separate, fully integrated CPA Exam Aid mobile app. This site makes you want to go become a CPA. Truly awesome.

Entrant Details
AICPA
ThisWayToCPA.com
Contact: Ms. Casey Barger

2012 Silver Award: AssociationsNow.com

Web Sites

AssociationsNow.com

Judge’s Comments: The Associations Now website has a fully responsive design, meaning it adjusts based on what device the viewer is using to view it – not just by size of text and screen, but in what content is viewable and how the user navigates through it.  This site has a modern, striking design, and many dynamic elements. Topics and categories are simple yet relevant.  Related articles are connected to each other skillfully, encouraging the viewer to dig deeper into the site, although the navigation encourages serendipity (surfing) rather than a planned path.  There are multiple layers of engagement for readers – subscribing by email, daily newsletter feed with just headlines, subscribing to the blog RSS feed, daily trending topics, social commenting.  Very nice author page showcasing the main blog authors.  One negative – no sharing buttons on individual posts!

Entrant Details
ASAE: The Center for Association Leadership
AssociationsNow.com
Contact: Ms. Samantha Whitehorne

Credited Vendors & Partners
TMG Custom Media, Communications Firm

2012 Bronze Award: MouthHealthy.org consumer website (in English and Spanish)

Web Sites

MouthHealthy.org consumer website (in English and Spanish)

Judge’s Comments: This website has a colorful, friendly look and feel, with simple, striking visual brand elements throughout; a clear voice, uncluttered sense of purpose and theme (to get children interested in oral health).  There are calls to action on every page – the site is all about what you the viewer can do, eg find a dentist, find out about dental symptoms.  There are very clear tabs representing the different audiences the ADA wants to reach – pregnant women, kids, teens, adults at different life stages, each one “speaking to” that audience segment in simple, approachable language. Great kid section with games; and their “Stop Zombie Mouth” campaign becomes front and center on the iPad and mobile phone, focusing attention on that call to action – good use of different mobile formats.   Negatives – some of the internal pages could be simplified even more, and there seems to be a missed opportunity for more social media sharing elements, particularly for games which seem to be ripe for kids to want to “share with friends”.

Entrant Details
American Dental Association
MouthHealthy.org consumer website (in English and Spanish)
Contact: Ms. Sandra Eitel

2011 Gold Award: www.EatRight.org

Web Sites

www.EatRight.org

Judge’s Comments: Head and shoulders above all other entries, eatright.org is exemplary from its domain name to its inviting, warm, human vibe.  The primary web site for the American Dietetic Association, eatright.org trumps all other entries on effectiveness, style, content, navigation, integration of social media, and features astonishing portraiture and photography.  Separate websites on food safety and children’s nutrition compound the excellence.  A triumph of collaboration, eatright.org puts the cause first and inspires the visitor to join the movement.

Entrant Details
American Dietetic Association
www.EatRight.org
Contact: Ms. Allison MacMunn

2011 Silver Award: web site of the Society for Human Resource Management (SHRM)

Web Sites

web site of the Society for Human Resource Management (SHRM)

Judge’s Comments: SHRM’s web site tames the navigation beast and showcases interaction opportunities. Personal connection via toll-free service, expert advisers, and social media communities provides the safety net for visitor overwhelmed with choices.  SHRM.org demonstrates the leadership and quality of the institution, claiming higher ground for the HR profession and providing a virtual platform for deepening member engagement. Solid, functional, and easy to navigate, shrm.org delivers a classic institutional association web site.

Entrant Details
Society for Human Resource Management
web site of the Society for Human Resource Management (SHRM)
Contact: Ms. Jennifer Chinworth

2011 Bronze Award: Fresh Summit 2011 Website

Web Sites

Fresh Summit 2011 Website

Judge’s Comments: An outstanding trade show web site, freshsummit.com lives up to its name’s promise and serves up an inviting marketplace of opportunities. In addition to integrating all media, freshsummit.org showcases member/exhibitor videos, personalizes the experience, and creates an exciting virtual space to complement the live event.  Thanks to this well-designed and executed web site, you feel like you know the people who are the Produce Marketing Association and want to be one, too.  Clean, simple, powerful—freshsummit.org is a winner.

Entrant Details
Produce Marketing Association
Fresh Summit 2011 Website
Contact: Kelly Koczak

Credited Vendors & Partners
MJR Creative Group, Graphic Design Firm
Mike Rolph, mike@mjrcg.com

2010 Bronze Award: foothealthfacts.org

Web Sites

foothealthfacts.org

Judge’s Comments: Coherent design for complex options, great apps, e.g., Where Does It Hurt?

Entrant Details
American College of Foot and Ankle Surgeons
foothealthfacts.org
Contact: Melissa Matusek

Credited Vendors & Partners
Davis Design, Web Designer
Matt Davis
Holland, Ohio
matt@davisdp.com
330-554-1995

Server Side, Software Developer
Patrick Poer, Director, Software Development
Indiana
patrick.poer@foundation648.com
317-208-1717