Judge’s Comments: This website is simply fantastic. Its audience (the person studying for their CPA) is very clearly defined and the value they will get from the site very obvious and immediate. There’s an instant call to action for the viewer (“tell us where you are, get hand picked stuff”) to self identify as being at a specific stage of their CPA professional development; and once they identify themselves, the site becomes tailored to what content they need. There are other calls to action related to member recruitment, which are constantly showing the WIIFM (what’s in it for me) value to the viewer of becoming a member. The entire site is designed to be about the viewer, not about the association, which is rare and refreshing to see. The site also has a fresh, informal, even humorous tone that is engaging and draws the viewer in deeper, and fun design elements that reflect that personality. The only negative – the site is not easily viewable on a mobile phone, however this is compensated by having a separate, fully integrated CPA Exam Aid mobile app. This site makes you want to go become a CPA. Truly awesome.
Contact: Ms. Casey Barger