Free Resource
You’ve likely had to rethink your strategy for how to engage with members, volunteers, attendees and/or exhibitors over the past year. As organizations plot the journey ahead, Personify wanted to understand how the changes that they’ve made to account for life during the pan... More
The Journey Ahead: The Future of Associations, Nonprofits and Events
Free Resource
Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. Making connections and growing professionally is most likely one of the top reasons why members join your association.... More
Reignite Your Member Engagement Strategy in 2021
Free Resource
Dive deep into modern expectations for personalized digital experiences and learn how to bring them to life at your organization. Did you know that approximately 63% of members expect digital content to adjust based on their behavior? And yet, only 25% of associations hav... More
2021 Personalization at Associations Report
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Compare your association to hundreds of other associations. GrowthZone AMS surveyed association professionals across the U.S. and Canada to assess current industry trends.... More
2021 Association Annual Survey Results
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The real estate decision-making process can be complex, especially during these unprecedented times. Are you taking advantage of financial, operational, and organizational opportunities to position your Association for long-term success during these uncertain times? One thi... More
The Future of Office Space
Free Resource
Technology has had a significant impact on the modern workplace, revolutionizing how businesses and organizations conduct their daily activities. Primarily, the world has seen a drastic increase in productivity, flexibility, and global communication.... More
Cybersecurity Essentials for Association Leaders
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How to Make Sure Your Business Strategy Drives Your Technology Investments. ASI Chairman & CEO Bob Alves and President & CTO Don Robertson update their popular guide for association executives to address today's essential need for Cloud-based systems designed specifically fo... More
The Association Exec's Guide to Improving Organizational Performance
Free Resource
To engage your members in our increasingly connected world, you need to provide opportunities for authentic human connection all year long. And video makes achieving that goal easier. With video, you can co-create emotionally-compelling content and experiences that engage me... More
7 Tactics to Drive Member Engagement Using Video
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Delivering value to sponsors can feel almost impossible these days. In-person events are on hiatus, and so are most of the traditional sponsorships. But don’t worry – there are tons of great ways to engage your sponsors, provide value, and keep those dollars rolling in!... More
33 Sponsorship Ideas for Virtual Events
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As a nonprofit finance leader, you need fact-based data analytics to provide lines of sight across the organization and enable you to make informed decisions. You need to transition from historical scorekeeper to future-focused data-driven strategist, but how?... More
The Rise of the Data-Driven Nonprofit Finance Leader
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It's an age-old problem- an association accumulates large numbers of dirty legacy data over many years, with the issue growing larger every day. That’s what happened to the American Health Law Association (AHLA). AHLA faced data challenges that so many nonprofits and associa... More
An inside look at how the American Health Law Association leveraged automation to clean its member data
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Feathr's 3 P's of Digital Advertising guide aims to demystify digital advertising while offering some tactical takeaways that your organization can take advantage of right away.... More
The 3 P's of Digital Advertising
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2020 has been a uniquely disruptive moment, and the implications will be far-reaching and long-lasting. For many nonprofits, shifting plans to ensure survival and sustainability is an unfortunate reality. As a result, many are rethinking some of their most basic assumptions... More
Three Keys to Keeping Nonprofits Operational in 2020 and Beyond
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This spring (2020) OpenWater helped the Association of American Geographers, AAPT Physics Education, American Astronomical Society, ISPOR (healthcare) and the Law & Society Association hastily migrate to a fully virtual experience. We understand academic, scientific and medi... More
Launching A Virtual Academic, Scientific, or Medical Conference
Free Resource
Virtual events are gaining in popularity. They offer a convenient option that many members seek. They also allow organizations to expand their reach to members who do not attend in-person events. And, they can be a great source of additional revenue for associations.... More
What Every Association Should Know About Delivering Virtual Events
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According to the Community Brands Member Education and Career Development Report, 85% of members want organizations to provide continuing education opportunities. However, implementing a learning program with a corresponding learning management system (LMS) can pose quite a... More
LMS Matchmaker: Deal Breaker Edition

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