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2020 is a tipping point for associations as millennials become the majority of the workforce, reaching up to 75% in 2025. But millennials only represent 19% of association membership. Bridging this divide will be critical to an association’s relevance and survival in this ne... More
How Associations will Thrive or Die: The 2020 Rules of Millennial Engagement
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Association executives routinely face a wide range of legal, business and practical issues which require quick action and trustworthy guidance. GKG Law counsels our association client executives about how to best and most cost effectively achieve their objectives. It is vi... More
Association Executive 411
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Choosing a site search solution for an association website can be complicated and time-consuming. This whitepaper provides the criteria for what should be evaluated when selecting a modern search engine for an association website....... More
The Ultimate Guide to Selecting a Site Search Solution for an Association
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This study seeks to expand on some of Personify’s earlier discoveries, exploring how all members, regardless of where they are in their membership journey, perceive membership and engage with the various channels used by associations.... More
Multichannel, Omnichannel and the Future of Engagement
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Sponsoring a retirement plan for your employees is on the top of the list of most valuable benefits. Not only is it an important talent attracting and retention tool, but it is also imperative for the financial well-being of your staff. As the plan sponsor of your retirement... More
ASAE's Retirement Plan Fiduciary Due Diligence & "Check-Up" Template
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CompTIA addresses the tech workforce's learning needs and increases revenue with a revamped, on-demand continuing education program.... More
Case Study: How One Association Changed the Learning Game with a Rebooted Certification Program
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Understanding and Benchmarking the Membership Preferences of Millennials and Generation Z: They’ll be 70 percent of the workforce in 2 short years. Is your organization ready? In December 2018, Personify hosted an online survey of more than 1,000 association members in th... More
Understanding and Benchmarking the Membership Preferences of Millennials and Generation Z
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“Data” has been an association buzzword for years. However, when it comes to cleaning, analyzing and harnessing that data, associations are at different stages of readiness. To better understand the association data landscape, Association TRENDS launched the 2018 State of As... More
Association Data Survey Infographic
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ReviewMyAMS and Association TRENDS have proudly partnered to provide you this report. Our goal was to better understand sentiment in the association community as it pertains to an end user's experience with its association management software. This analysis is based on 840... More
AMS Ratings Analysis Report
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In 2018 Fusion Productions conducted the first Digital Transformation Assessment survey to help evaluate the state of digital transformational readiness at associations and organizations. This report includes the findings from the extensive study and research project. Thi... More
Digital Transformation Assessment for Associations
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In 2018 Association Trends decided to investigate how learning teams and programs are evolving in the association space by creating a brief survey with questions regarding LMS status, education team size, types of learning and education programs offered, program assessment,... More
Education and Learning Survey Report
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SmithBucklin Content, SmithBucklin's association content management service, brings you a brand new free resource. SmithBucklin Content is taking a comprehensive, analytical approach to the creation of custom content. "Your strategy may be solid, but is your output interesti... More
Five Ways to Make Your Content Come Alive
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2018 is shaping up to be a pivotal election year, with many questions to be answered. Can the Democrats take back the House or Senate? Will Republicans continue their successes at the ballot? More importantly for a practitioner of politics and government relations, where sho... More
2017 Congressional Voter Ratings
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In many ways, the relationship between Destinations International (DI) and Association TRENDS (AT) was a match made in heaven. AT's data expertise and market strength in the associations and meetings space compliments DI's need for a competent data partner to enhance and gro... More
A Match Made in Meetings Data Heaven
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Selecting an LMS can be a complex process. There are tons of LMS comparison reports on the Internet, and there’s a reason. The people creating them get paid by learning technology vendors who want a shiny badge to put on their platform. A gold star to make them stand out amo... More
6 Tips for Avoiding Biased Info While Selecting Your Learning Management System
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The best way to determine your association’s correct price is to do so with thorough data and analysis. Pricing must be in alignment with your association’s value. To begin filling your knowledge gaps, find out what those knowledge gaps are. Using outreach channels such as s... More
5 Pricing Questions to Ask Your Association Members

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